Travel evolution: How the booking journey has changed

Travel Evolution: How the Booking Journey Has Changed

Remember the days of heading down to your local travel agent and selecting a brochure to browse through images of sun-soaked Spanish resorts? Making your holiday selection based solely on the travel agent's recommendation? Whilst some still enjoy the face-to-face interaction, generally, holiday bookings are made online in a very different format to that of just 10 years ago. The internet has made it easier than ever to be your own travel agent, comparing deals and booking your own trip.
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