The Rise of Streaming: What's Changing in Sports Viewership Trends

The Rise of Streaming: What's Changing in Sports Viewership Trends

Today's audiences—especially younger viewers—are flocking to streaming services for live sports, replays, highlights, and even behind-the-scenes content. Interestingly, this change in behavior parallels the rapid growth of esports trends, which have demonstrated how digital-first platforms can fuel passionate global audiences.
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