If you were a huge fan of the Tupac Shakur hologram — from either a pop culture or a tech perspective — back at Coachella 2012, a new development involving one of the late 20th century's most iconic divas might spark your interest. Greek billionaire Alki David is teaming up with Whitney Houston's estate to create a hologram in her likeness — one that will allegedly play for millions of fans three years after Houston was found dead in her Beverly Hilton hotel suite from an apparent drug overdose, months before the Tupac hologram made his festival circuit debut.
Unlike the Shakur hologram, which was created by the company Digital Domain (and, due to the cost of it, ran said company into the ground of bankruptcy), the Houston-ogram will not play for physical audiences; rather, it will be disseminated via digital distribution.
"It's a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come," said Pat Houston, the deceased performer's sister-in-law, in a prepared statment. "I look forward to the partnership."
David's end of the partnership would create the hologram through his company HologramUSA; the firm's sole business imperative is to create holograms for entertainment purposes and, alternately, for business use. Their arguably biggest past project involved teleporting a hologram of Jimmy Kimmel during the 2014 CMA Awards — while simultaneously hosting his own show, Jimmy Kimmel Live! from Los Angeles.
As for Alki's involvement with the Houston estate?
"The opportunity to help share [Houston's] spectacular gifts with the world again is exactly what I hoped for when I built the hologram business," the billionaire stated.
To get a sense of some celebrity holograms in action, watch Jimmy Kimmel apparate himself into the CMAs and Tupac Shakur perform with Dr. Dre and Snoop Dogg in the clips below.
Via: The Wrap
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