Twitter has given its desktop website a refresh, allowing visitors to the website to be able to look at a selection of tweets without the need for them to log into their accounts.
The home page will now be far more attractive to those new to Twitter, and it's a step in Twitter's effort to build its user base.
"People who log in get the full experience: they can browse the complete catalog of public Tweets, Tweet themselves or engage with Tweets they see. Today, we're making a big change for the many millions of people who visit every month who don't log in, but still want to know what's happening," said Twitter in a blog post.
The Twitter homepage now displays a range of topics such as Cute Animals, Pop Artists, or Politics that users can explore. One can click on any topic and a good dose of tweets from popular accounts will be presented to them.
Before this, users to the website were only given a brief greeting and them prompted to either log in or to register to Twitter. Now, there will be columns showing tweets from a number of topics that users can browse through without logging in. The tweets that are displayed are taken from Twitter's most popular users. Of course, the category pages will also give users a sign-in option and a way to register to join Twitter.
The news comes as Twitter attempts to convince its backers that it has a user base beyond those that actually register to the account. In February, Twitter reported that it had around 288 million active users, however, Wall Street had hoped for around 295 million users. Because of this, the company has been both passively and actively attempting to lure in new users.
Twitter has also been trying to make it easier for the likes of media companies and other organizations to use Twitter for news stories and broadcasts. Twitter is curating lists of feeds and users for those who might want it to be a little easier to find people to follow on Twitter.
The new home page is currently available in the U.S. and will be rolling out to other countries in the near future.
"As with everything we build, we'll be making lots of improvements along the way so that Twitter's front page continues to be informative, entertaining and relevant to everyone. Stay tuned," continued the company.
