Virtuoso Holding — Making the World Safer for Parents and Kids Through Innovative Technology
The parental control software industry is booming. With an annual growth rate of 12.7%, the market is expected to be worth $2.87 billion USD by 2033. Driving that trajectory is Viktoriia Adamchuk, CEO of Virtuoso Holding, the owner of mSpy—a parental control monitoring app for Android and iOS.
The billion-dollar number isn't surprising. According to a recent report by Boston Children's Digital Wellness Lab, 66% of parents say that parenting today is more difficult than it was 20 years ago. What's causing this perception? Technology—particularly advanced smartphones, constant connectivity, and social media.
How It All Started
Originally unleashed to the market in 2010, mSpy was brought under the Virtuoso Holding umbrella in 2023. It's a perfect fit, given the company's commitment to building great products for families in search of peace of mind in today's always-connected world.
When mSpy launched, kids and teens weren't just using smartphones to stay in touch occasionally. They were using them to stay constantly connected. By text. By email. On social media. All the time and everywhere.
"During the early days, the mSpy team spent a lot of time listening closely to parents and their concerns," notes Adamchuk. "Research remains at the heart of everything we do, and it's been incredibly useful in helping us deliver an experience that parents really value."
Adamchuk notes that one of the initial concerns parents expressed about existing monitoring apps was that they just weren't providing parents with the type of visibility into their kids' online lives. Some so-called parental control apps would let parents see their kids' location and app use, but not much else.
"It was all about oversight, or the lack of it," said Adamchuk. "People always talk about how the smartphone is the modern-day playground. That's sort of true in the sense that parents can't always be there. Decades ago, kids would go to the playground unsupervised and, maybe, there'd be some bullying. But at the end of the night, kids would come home, and that playground experience was isolated. Kids would play, and then they'd come back to their family. Today, the playground is everywhere. And it's 24/7."
Those 24/7 dangers include cybercriminals, predators and groomers, scammers, and endless bullying.
mSpy answers parents' cries for help by giving them access to phone books, calendars, call logs, text messages, and location data. mSpy's feature set also provides parents with access to photos, emails, and videos on iPhone and Android phones. It also gives parents the power to restrict access to websites, and when WhatsApp started to become a dominating global messaging force, mSpy answered the call with WhatsApp monitoring.
With social media use at an all-time high, Virtuoso Holdings has ensured that its flagship product lifts the curtains on those private conversations. Today, parents have direct access to private chats on all the popular social media apps. The experience also includes keyword alerts, private browsing monitoring, and Wi-Fi network tracking.
Staying Ahead of Advancing Technology
Smartphone makers design their devices and their operating systems to be as private as possible. For a long time, that meant parents had to root an Android or jailbreak an iPhone to get mSpy up and running.
"We know that parents aren't always tech-savvy," said Adamchuk. "That's why we offer a jailbreak install option for iOS. That means parents can easily see their kid's online activity without having to tinker with their child's iPhone."
Today, Virtuoso Holding employs an entire team to keep up with advancing technology that balances smartphone privacy while also giving parents the right to access their kids' data.
Going Beyond App Development
What sets Virtuoso Holding apart from other monitoring apps isn't just its advanced technology. It's the people behind the app—and not just marketers, engineers, and product designers. Virtuoso Holding works with a team of child psychologists and relationship specialists to create better experiences for parents and the people they're monitoring.
"We have a profound responsibility," Adamchuk humbly notes. "The digital landscape is constantly changing, and both parents and kids need help navigating everything. Having child psychologists on our team is crucial as we develop new tools. These experts inform not only what features we create, but also how we talk about these features to parents. We need to do that with empathy and understanding from every perspective. We're so grateful to our in-house experts. They really help us understand the challenges parents and kids are facing through every stage of a parent-child relationship."
Partnering with Parents for a Better Future
While mSpy is an advanced monitoring app, it's also an important educational tool that parents count on.
"Parents come to mSpy for parenting tips, advice, and strategies," notes Adamchuk. "Our mission is to help parents any way we can. If we can make even one parent's life easier, we've succeeded."
Virtuoso Holding has made more than just one parent's life easier. There are more than 1.5 million active mSpy users spread across 180 countries. And Virtuoso Holding is just getting started.
