Sony's declaration to enter the electric vehicle (EV) market with its groundbreaking model, Afeela 1 comes as a surprise to many. Launched at CES 2025, Afeela 1 marks a new aggressive push from consumer electronics to the automobile sector for the company.
The electric vehicle is being developed in collaboration with Honda and promises to change the way people drive, by incorporating the latest technology, entertainment features, and sustainable performance.
Power Meets Efficiency
Afeela 1 is powered by an all-wheel-drive 482-horsepower powertrain, providing a performance-driven drive. With a 91 kWh battery, the vehicle delivers an EPA-estimated 300 miles of range, making it an easily viable long-distance option.
To meet the increasing demand for rapid and seamless charging, this Afeela 1 will be capable of taking fast-charging 150 kW, incorporating the Tesla Supercharger network, which will add to the options for big road trips.
With the combination of power, efficiency, and fast charging, Afeela 1 is well-placed to compete strongly in the expanding EV market with drivers who desire performance and convenience.
Read More: New Tesla Recall Affects About 239,000 Vehicles Due to Rear-View Camera Issue Not Displaying Image
Advanced Driver Assistance Systems
According to FoxNews, Sony Honda Mobility's Afeela 1 is equipped with an advanced suite of 40 sensors and cameras, providing the vehicle with Level 2+ autonomous driving assistance features.
What's more, the integration of lidar sensors allows for automated parking and real-time environmental monitoring, making it safer and easier to explore urban and suburban environments.
Under the hood of its ADAS, there is an incredibly powerful AI system that is capable of executing up to 800 trillion operations per second. This system acts as a platform for future upgrades, which can improve the car's autonomous driving capabilities as technology advances.
In-Car Technology and Entertainment: The Ultimate Interactive Experience
Sony, a leader in consumer electronics and entertainment, has incorporated its expertise into the Afeela 1's in-car technology, creating an immersive experience for drivers and passengers alike. The PS5 maker made use of an AI-powered personal assistant for hands-free voice interactions, making it easier to control the car's functions while on the move.
One of the Afeela 1's best features is the dashboard-length screen. The car incorporates navigation and entertainment functions into the same screen for a seamless interface. The Afeela also features a surround sound system through Sony's 360 Reality Audio technology, creating a rich experience for the auditory senses during drive time.
In addition, Sony will offer some of its features based on a subscription model after an initial free three-year period, meaning that users continue to enjoy new updates and premium functionalities.
Design and Comfort: Luxury Meets Sustainability
In the Afeela 1, Sony has tried to capture a luxurious yet sustainable feel to your driving environment. This cabin has exquisite materials, such as plant-based and recycled materials, inside it, demonstrating respect for the environment.
The cabin is designed for perfect comfort and entertainment and designed with advanced displays at strategic locations and noise canceling to improve the passenger experience.
How Much is Afeela 1?
The Afeela 1 is offered in two trims: Origin and Signature. Origin starts at $89,900, while Signature is at $102,900, The Verge writes. The California residents can currently place a preorder, but that requires a refundable reservation fee of $200. The Signature will be shipped mid-2026, and the Origin will follow in 2027.
The more the preorders pile in and the car enters production, the Afeela 1 might just very well be in control of this EV revolution. The best in automotive engineering can now be put together with the latest in consumer technology.
Meanwhile, Tesla's refreshed version of Model Y is reportedly launching in Berlin. It will be first available in Europe.
Related Article: Sony Teams Up With Honda to Produce EVs for US Delivery
