Ford Resumes F-150 Lightning EV Production as Pre-Orders Spiked After Price Slash

Ford is now resuming its F-150 Lightning EV production after a six-week temporary stop. The renowned automaker is now reopening its Rouge Electric Vehicle Center in Dearborn, Michigan, to answer the growing demand for its electric vehicle (EV).

Ford's reopening of the plant also comes at a good time, as the F-150 is now seeing a spike in its preorders after a massive price slash announced last July.

Ford Resumes F-150 Lightning Production on Dearborn Plant

Ford recently announced the restart of its production at its Dearborn plant, where the F-150 Lightning EV is being manufactured.

The company is now looking forward to resuming its production of the electric pickup truck after its shutdown for six weeks to get its affairs on order at the plant.

With the resumption of the Rogue Electric Vehicle Center, Ford claimed that it would be able to produce as many as 150,000 units by this fall season.

"The Rouge Electric Vehicle Center is scheduled to build more than 70,000 F-150 Lightning trucks in calendar year 2023, with production for U.S. customers expected to ramp in the fall," the company said.

The initial shutdown hindered Ford from its limited truck production, hindering deliveries throughout the past months.

F-150 Lightning Saw Preorder Spike After Price Slash

Ford's announcement of its price slash for the famed F-150 Lightning has driven a massive spike in pre-orders for the electric pickup truck.

With as much as $10,000 reduced from its prices depending on the trim level of the vehicle. Many customers were attracted to the F-150, awaiting its upcoming arrival.

Ford's F-150 Lightning and its Fame

Among the earliest electric pickup trucks released to the public is the Ford F-150 Lightning, alongside its top competitors, including GM's Hummer EV, Rivian R1T, and more. In its first outing,

Ford stopped accepting pre-orders after receiving massive interest in the EV, reaching as much as 200,000 after its launch. One of the main flex of the F-150 Lightning is centering on sharing the power from its batteries to charge phones or use as a direct power outlet.

However, it can also be used as a power generator for houses whenever there are power outages, and in North Carolina, F-150 owners that share their power with the grid may receive cash incentives.

After the many price hikes and the challenges it faced in production, Ford is now coming back strong with its F-150 Lightning EV, its prized electric truck.

The Rogue Electric Vehicle Center is now starting its production in full swing to achieve Ford's target number for this year's delivery of the F-150 Lightning, fulfilling the massive pre-orders of the EV.