Roblox Targets Older Demographics on its New Update

As its target market grows up since its growth during the pandemic, Roblox will now pursue the older demographics by adding age guidelines to the game. As per The Verge, the company will also expand its revenue streams and will continue to persuade the original target market, the younger gamers.

This new advertising will give the company a new opportunity to become a 'billion-person' platform, which will take a lot of risks as it will go under major changes when it comes to graphics, game style, and more. This can happen if ever the new features will work on the new target market and make it into financial growth.

TechCrunch reported that The updates will include improved lighting, spatial voice chat, and realistic avatars that will look totally different from what Roblox offers now. A new material manager will also be included in the update that adds tools for creating custom materials in Roblox Studio.

Roblox Chief Executive Officer David Baszucki said that the majority of its users before were under 13 year olds, which will now be different as the company notices the growth of its demographics. He added, "We're very optimistic that long term, this type of technology is going to support people all around the world and in a wide range of ways of connecting and being together."

Updating Roblox's old and notable graphics with new features will be a risk for the company as "these" graphics were the reason why they are successful in the business. But this will push developers to push away from the stereotype by still empowering communities within the game.

Roblox's New Ads System

During the annual developer conference, the CEO announced other changes to Roblox. Through this new immersive ads system, advertisers will be having permission to get in touch with the players of this game. High-profile and notable brands such as Gucci, Spotify, Chipotle, and others have worked with the game developers as they collaborate to create new custom experiences.

"In effect, Roblox, where appropriate, will have 3D ad units that act as a massive ad server for all of these brands. We're very careful with who these brands are initially. But long term, this will move more and more to a self service model for appropriate brands for our platform," Baszuki said.

Aside from having ads-centered islands, towns, restaurants, shops, and many more, new ways of advertising inside the game are through interactive billboards, posters, and other surfaces. Together with these are Roblox experiences that target adults such as games that are suited for 17-year-old players and up. The company will start testing these newly announced updates later this year and expects to publicly launch next year.

This article is owned by TechTimes

Written by Inno Flores