After three weeks in theaters, Crazy Rich Asians is showing no signs of slowing down as it keeps topping the box office.
According to Warner Bros., the film has earned an additional $22.2 million through its third box-office weekend. This is still an astounding amount even if its sales went down by 10 percent compared to last weekend's $24.8 million. On its first weekend, the film garnered $26.5 million.
'Crazy Rich Asians' Astonishing Sales
Currently, the film has amassed around $111 million in North America. If the movie continues to draw more audiences, it could possibly have one of the biggest Labor Day weekends before its final sales will be declared by Tuesday.
Paul Dergarabedian, a ComScore senior media analyst, said that the Labor Day weekend is expected to be very strong.
The Labor Day record is held by Halloween that opened with $30.6 million. Many people believe that the movie could beat the record set by the 2007 film. Additionally, Crazy Rich Asians exceeded sales of the sci-fi thriller Kin and the war film, Operation Finale.
The Meg followed the romantic comedy, garnering an additional $10.5 million. The shark movie starring Jason Statham already has a global total of $462.8 million. In third place is Mission: Impossible — Fallout starring Tom Cruise. The film added $7 million to its sales and is already on its fifth weekend.
On fourth place is Operation Finale with $6 million. The film stars Ben Kingsley and Oscar Isaac. Rounding up the top 5 is Searching, a computer-screen mystery starring John Cho with $5.7 million in sales through the weekend.
"I want to say 50 theaters have been bought out already. People email me, 'What can we do?' Anyone can support in any way ... both Asian and not!" said Jon M. Chu, who directed the film.
Media measurement and analytics company ComScore reported that this year's summer box office will earn an estimated $4.39 billion, a 14 percent increase from last year's sales that did not reach $4 billion.
The Movie
Costing around $30 million to make, the Asian star-studded movie is based on a 2013 best-selling book by Kevin Kwan. It tells the story of an Asian-American professor who goes to Singapore with her boyfriend to meet his rich, yet unwelcoming family.
The movie is considered as the first major movie in Hollywood that is mostly played by Asian celebrities since Wayne Wang's The Joy Luck Club that hit theaters in 1993. Reports also suggest that a sequel to the film is already in the works.
