Go ahead and binge-watch all your guilty pleasures when it comes to reality television.
That's the idea behind NBC Universal International announcing the launch of hayu — its next-generation, subscription video on-demand reality TV service.
Scheduled to launch in the United Kingdom, Ireland and Australia next month, hayu will deliver reality-TV favorites such as Keeping Up with the Kardashians, The Real Housewives, Million Dollar Listing and I Am Cait, just to name a few.
NBC's hayu service will begin with a free one-month trial, giving users upwards of 3,000 episodes of reality TV content. New episodes will be added every week, with NBC saying the majority of which will debut on the same day they premiere in the United States with 500-plus episodes added each year.
Those interested will especially be excited to know that the service will be adding entire box sets of reality series, meaning they could go back and watch the first episode of Keeping Up with the Kardashians, binge-watching all the way to get up-to-date.
The curated hayu service will also offer content snippets from original episodes that could be shared directly via subscribers' social media accounts.
NBC's hayu is so serious about keeping its subscribers up to date with their fill of reality TV that the service will even come equipped with newsfeeds from multiple sources about new announcements from those shows.
"NBCUniversal's expertise as the foremost producer of reality programming — along with the obvious popularity of the genre — was the trigger for launching hayu," Kevin MacLellan, NBC Universal International chairman, said as part of the company's press release statement. "We know that reality content is a primary driver of social interaction and that fans of reality TV significantly over-index in online viewing. We set out to build a service that elegantly combines the best high-end reality shows with the most popular social media and digital news platforms."
The monthly no-contract subscribing fee is friendly-priced at: £3.99 in the UK, €4.99 in Ireland and $5.99 in Australia, with the first month free.
