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MTV VMA 2016 Live Streams Surge As Broadcast Cable Ratings Plunge

The MTV VMAs experienced a precipitous ratings drop this year, losing over three million viewers compared with last year’s broadcast. The network claims the awards show’s number of live streams jumped by 70 percent, however.

by James Geddes

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MTV Video Music Awards

MTV VMA 2016 Live Streams Surge As Broadcast Cable Ratings Plunge

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