Months after Instagram launched its advertising business, the company is making an even bigger push to create more revenue for the picture sharing network.
Through a post on the Instagram for Business blog, the company revealed that it will be making major changes in its advertising business.
The first change is that, beginning this month, both small and large advertisers will be able to run campaigns on the network. Additionally, Instagram ads will now be available across over 30 countries, with the launch in markets in the rest of the world to be completed by the end of the month.
The move comes after Instagram users proved to be loyal after the launch of its advertising business. Soon, all 300 million users of the service will be able to see advertisements as they browse through Instagram.
Instagram will also now allow advertisers to show video advertisements running for 30 seconds, which is double the length of the previous maximum time of 15 seconds, along with the usage of a landscape format for these advertisements. This would mean that companies that have existing TV commercials can port their advertisements into Instagram.
There will also be a new buying option for advertisers called Marquee, which is a premium product that will help raise mass awareness and wide reach over a short time. FOX is the first company to choose to purchase a Marquee campaign, with its three fall shows The Grinder, Grandfathered and Scream Queens as the subjects of the campaign.
Instagram will also be improving the call-to-actions for advertisements, including buttons for Shop Now, Sign Up, Install Now and Learn More.
The blog post also provided examples on how businesses have been benefitting from publishing ads on Instagram. Gilt Groupe was able to increase app installations by 85 percent, while Made.com saw a 10 percent increase in order value compared to its benchmark.
Kabam also was able to get more players to play its games longer, as well as purchase items for the games, and North Face used iconic imagery to raise awareness on its speaker series for "believe in the impossible," generating high levels of engagement to learn more about it.
Instagram said that it will continue improving the feedback systems of Instagram to be able to give users more control and improve the relevance of the advertisements that they see as they use the service.
