Google Glass in its current form is a geeky mess in terms of design. There's a high chance the mainstream public will never choose to give it a try, but that could change with the help of Diane von Furstenberg.
Back in 2012, Diane von Furstenberg made history when she brought Google Glass to the catwalk for the first time. It was a good publicity stunt for Glass. But now, instead of bringing Glass to fashion, Furstenberg is bringing fashion to Glass by designing some cool-looking frames for those who are fashionable.
The new frames designed for Google Glass will feature 8 set of sunglasses, and 5 set of prescription frames. Furthermore, these fashionable frames are expected to go on sale come July 23 through Net-A-Porter and Google, exclusively. There's no word on whether or not these DVF frames will ever make it to other stores.
"Starting June 23, you can purchase the collection exclusively on +NET-A-PORTER and google.com/glass, which includes five new frames and eight new shades to give you even more ways to make Glass your own. At that time, you'll also be able to purchase the Titanium collection on +MR PORTER," says Google.
When it comes down to pricing, don't expect anything below $1000, because that's not going to happen at this point. The prescription frames should cost potential buyers $1,725, and the sunglasses are expected to cost $1,620. These prices are from above the standard $1,500 price tag for Google Glass, which means folks who can already afford to purchase Glass in its current design, might be able to give DVF's version a shot.
The Glass hardware used in these frames is unchanged, so buyers should get the same performance when compared with the standard version of Glass.
It is important for Google to land such partnership if it wants to get its Glass project off the ground in a substantial manner. We expect the company will announce more partnerships in the near future as Glass inches closer to a full public launch.
With Google making the right moves, it might be difficult for other competing products to keep up.
