Google believes that Glass can hit the runways of the fashion world. It has announced a partnership with iconic designer Diane von Furstenberg to create a collection aimed at women.
The collection should be hitting the runway in the near future. The move comes as controversy continues to surround the wearable computer: A number of restaurants in the San Francisco Bay Area have barred people wearing Glass from entering.
A number of reports liken the collaboration with von Furstenberg as being similar to how other companies often work with fashion designers to develop lines for their stores. An oft-mentioned similar partnership is what popular clothing brand H&M does with designers Karl Lagerfeld and Versace.
Google is continuing its relationship with von Furstenberg, who helped bring Glass to the world's attention through a runway show in 2012. The company expects to see a number of additions to the already 40 different frame combinations created, including colors, frames and tints that users, called Explorers, can choose from.
The "DVF|Made for Glass" collection will go on sale June 23 through UK-headquartered online fashion startup, Net-a-porter, and Google's usual Glass store. It is unclear if it is to be available in the United States at that time.
In a blog post, Google announced the new collection, giving a few details of what it will entail. "These new designs build on the style choices we gave Explorers when we launched the Titanium Collection in January," the post said.
On DVF.com, Google Glass lead designer Isabelle Olsson believes the DVF collection will differ from the Titanium collection that were designed as a unisex offering. This collection will specifically be for women.
"Glass is designed to make your life easier. It offers a new, unique way of interacting with technology without distracting from your life. And it's about being able to express your personal style at the same time. Diane really understood each of these goals and brought that vision to life. The Titanium Collection, which we released in January, is unisex, so I'm excited that we now have expressive women's styles," said Olsson.
For the fashionistas out there who still want an edge into the tech world as the wearables industry continues to blossom, the collaboration between DVF and Google should be a major winning point in the battle for women to start buying high-end tech products on a regular basis.
