Today's smartphone market is saturated with the biggest names in tech, all trying to one-up each other to reign supreme. How could a startup even think of entering something like that?
Well, Nextbit is certainly going to try. The San Francisco-based company, which initially launched a cloud-based service for users to access apps from one Android device to another, is getting ready to launch its first smartphone on September 1, CNET first reported.
Nextbit may be on the new side, but isn't run by mobile tech novices. The company was founded by Android veterans Tom Moss and Mike Chan. Scott Croyle, former SVP of design and user experience at HTC, serves as Nextbit's chief product officer.
There aren't a ton of details on how this new Nextbit smartphone will operate or what it will look like, but the company claims the phone will improve over time with its Android operating system. The team first plans to increase storage limits on the phone by using cloud technology. Further ahead, it will possibly look into how to make a longer-lasting smartphone.
There's no word yet on how much the Nextbit smartphone will cost, although Moss did tell CNET that the price will be in the new "premium tier" of Android smartphones ranging from $300 to $400 — a range akin to the price of a device like Motorola's Moto X Pure Edition, which will be released this fall.
Nextbit plans to target consumers directly using promotional tools like the Internet and social media. The company believes its smartphone is so unique that it will be able to stand out among the competition.
Via: Engadget
