Cheap beer is the go-to beverage for everyone, from paperboys to biker gangs, and as long as it's affordable and abundant, no one's complaining. However, what if you could transform that commonplace can of Coors into a buoyant blonde lager or even improve the taste of your favorite craft beer?
Philip Petracca of Fizzics has developed a pressurizing canister that will infuse even the most lackluster brew with millions of uniformly-sized, sensory-activating bubbles through the addition of several cubic feet of CO2. Not only does this enhance a beer's appearance with a fetching head of wet foam, it also improves its aroma and flavor.
Petracca emphasizes the science behind Fizzics' patent pending beer-improvement method, explaining it in terms of high-frequency sound waves and oscillation technology to diffuse gas and promote coagulation of malted proteins at the gas-liquid interface.
"We ... pour the beer out at an ideal rate to maintain as much carbonation in the body of the beer," says Petracca. "Which is going to enhance the aroma, flavor and taste and give you a rich, smooth and creamy mouthfeel."
The bottom line is that bottled or canned beer contains a lot of dissolved CO2 that escapes when the beer is poured. Fizzics works to return beer to the state it was in when it was bottled, enhancing it with the addition of a wet foam head created by a pressurizing spout.
The lightweight, portable unit runs on four AA batteries and is compatible with all standard-sized beers. Having raised more than $150,000 through a successful crowdfunding campaign, it's currently available through an Indiegogo website for $119.00. In October, the unit will be available for retail purchase for $169.00.
