Android has ousted iOS to wrest the numero uno spot for the favored platform, beating the latter both in terms of ad revenue and traffic.
The tide has turned in Android's favor thanks to the global increase in demand for Android-based devices as opposed to iOS ones. The volume of consumers deploying Android is working to its advantage as reports reveal that "the Android ecosystem has started to overtake the one surrounding the iPhone."
According to a report from Opera Mediaworks in the first quarter of the year, Android managed to generate 45.8 percent ad revenue, edging out iOS, which accounted for 45.4 percent. This is the first instance when Android has surpassed iOS when it comes to mobile ad revenue market share.
"Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 percent share of total revenue generated on the platform," noted Opera Mediaworks.
In terms of traffic, Android accounts for 65.2 percent in Q1 2015 when compared to 42.8 percent in the same period in 2014. iOS accounts for a mere 22.3 percent by comparison.
