In less than a month, Furious 7 will be out in theaters, with the movie featuring the 2015 Dodge Charger and 2015 Dodge Challenger among the many vehicles that are included in the film.
Dodge has long been a fixture of the Fast and the Furious film franchise, with the company's vehicles being highlighted since the first movie that was released in 2001. However, Dodge only recently announced a partnership with Universal Studios specifically for Furious 7 for TV advertisements spots and a landing page on the website of Dodge that promotes the movie and the Dodge cars that are included in the film.
One of the cars in the movie is a red 2015 Dodge Charger that will be used by Dom Toretto, played by Vin Diesel, in several chase scenes in the movie. A black and green 2015 Dodge Challenger R/T is also in the film, driven by Letty Ortiz, played by Michelle Rodriguez.
Jeep, a sister brand of Dodge, is also included in the film with an armor-plated version of the 2015 Jeep Wrangler Unlimited, with Ludacris' character Tej Parker behind the wheel.
There are many more cars in the film, as Fiat Chrysler Automobiles, Dodge's parent company, said that it provided 30 different vehicles for the movie.
The Hellcats, or the 2015 Dodge Challenger SRT and the 2015 Dodge Charger SRT, are notably absent from the movie due to their recent release. However, the powerful muscle cars will be featured by Furious 7 in another way.
Dodge has also forged a partnership with Atlantic Records for several music videos that will be produced for the soundtrack of the movie. Included in the music videos are the Hellcats and the Dodge Viper GTS, with songs such as Ride Out by Kid Ink, Rich Homie, Tyga, Wale, and Y.G.; Off Set by T.I. and Young Thug; and My Angel by Prince Royce.
For the TV advertisements of the partnership, a national spot started to air recently that features the 2015 Dodge Challenger. There are also some advertisements released in the Middle East that focuses on the 2015 Dodge Charger, along with a global advertisement that highlights the 2015 Jeep Wrangler. The advertisements include clips from the upcoming film to attract viewers to go to the theaters to watch the adrenaline-pumping latest installment in the Fast and the Furious franchise.
Furious 7 is expected to draw huge crowds, partly because it was the last role played by actor Paul Walker before he tragically lost his life in a car accident that was not related to the movie.
