The Apple Watch is set to be Apple's first entrant into a new product category since the iPad was released in 2010.
Analysts are suggesting the Apple Watch could end up being the best selling Apple device ever, selling even more than the iPhone.
Apple is working on further personalizing the Apple Watch sales experience by training its employees to learn more about watch buying customers so they can help them make the best decision in purchasing an Apple Watch.
This type of hands-on marketing will be extremely important for selling an Apple device that many are not as excited about, such as the iPhone. Apple has, however, been in this kind of a situation before, with many being rather skeptical about the iPad before it was released.
The high level of personalization is one of the reasons the Apple Watch is poised to sell so well. While the iPhone was somewhat of a "one style fits all," it's a little different when it comes to wearables. Once a device is wearable, fashion becomes an important aspect in marketing. Apple has certainly taken this seriously, offering a multitude of different options as far as bands go, as well as different chassis colors and sizes for the watch itself.
The Apple Watch is also set to have much more context and information about the user than the iPhone. The Apple Watch will reportedly track a user's heart rate, along with other important health data, making it ideal for the health conscious.
Game developers are also poised to help give the Apple Watch a unique twist. Gaming with the Apple Watch seems like it could be a little tedious, however it gives developers an opportunity to come up with some unique ideas and games.
In fact, hundreds of iOS developers have reportedly been meeting with Apple in order to create apps for the Apple Watch. Some of these developers are even set to show off new apps at Apple's Spring Forward event on March 9.
Some of the games will be specifically made for the Apple Watch, however some will reportedly work as extensions for other popular iPhone apps. For example, it is rumored Electronic Arts is working on an Apple Watch extension for its popular iPhone racing game, Real Racing. The watch will display things like racetrack progress, competition information, and so on.
Apple is a marketing powerhouse and knows how to tailor to the customer. While many are skeptical the Apple Watch will do well, the marketing techniques combined with the unique fitness and gaming features could propel Watch into big sales.
