Ever since Microsoft first showcased the Xbox One back in early 2013, things have been looking quite bleak for the future of the console at Microsoft. The events during and after E3 made things even worse for Microsoft, and despite the strong showing of the console on launch day, the Xbox One was eclipsed by the Sony PlayStation 4 in sales.
Not only is the PlayStation 4 $100 less expensive, but it is arguably the most powerful system out there because it is capable of handling full 1080p HD output. Meanwhile, the Xbox One is struggling to meet gamers' high standards with 1080p games. Xbox One sales figures reflect these problems.
These issues and others, could inspire Microsoft to get rid of the Xbox division, as it is not performing at the rate of other successful divisions within the company, such as Office or Windows. Recent rumors have claimed that top investors are calling for the newly appointed CEO, Satya Nadella, to remove the Xbox division from Microsoft. With the console's recent failure, this call for Xbox's removal could increase to the point where Microsoft might have no other choice but to give in.
However, if Microsoft decides to sell iits Xbox division, who will buy it? It's a popular brand that can be rejuvenated with the right team and ideas. The living room is the next battle ground and we're certain several companies would consider the Xbox to be the perfect tool to get a foothold in the space. Here are a few companies which, we think, might be interested:
Amazon
Recently the online retail giant bought Double Helix games, signaling that the company might be preparing to enter the video game console market. Furthermore, well-known insider and leaker, Pete Dodd, claims that Microsoft is in talks with Amazon to sell Xbox. He also said that if it happens, it could take years for both companies to come to an amicable agreement,.
It wouldn't be too farfetched for Amazon to acquire Xbox, as it is likely that the retail giant would want a piece of the living room. Amazon has a number of entertainment services, which could work well with Xbox.
Samsung
This is a company that appears as if it wants to be in every technology market out there, so it would come as no surprise to see Samsung bidding for Xbox if Microsoft is willing to part with it. Samsung is already in a battle for the living room with its Smart TV devices, but they are too expensive for the average Joe. Buying Xbox would surely give Samsung a boost in the living room space as it would have access to a large number of gaming related assets.
Lenovo
Lenovo's recent purchase of Motorola from Google proves that the company is serious about breaking into the U.S. market. The company's first big push for living room dominance began with its line of Android-powered Smart TVs back in 2012. Having Xbox could really tip the scales and allow the company to make a serious push into the market.
Nintendo
The Wii U is performing badly, and the console feels out of touch with the gaming community. Nintendo does not seem to have the games that are capable of appealing to the hardcore market, so one would feel the Japanese company would find the Xbox division appealing as well.
At the end of the day, however, Microsoft may choose to spin off the Xbox brand into something else rather than do away with it for good.
