The deal signed by Marvel and Sony Pictures Entertainment over Spider-Man is enormous. However, while Sony Pictures is seeking to kickstart the Spider franchise, Marvel could be on the hunt to reclaim its most famous character.
Marvel and Sony Pictures are in this position today due to things that happened to the Japanese giant in late 2014. We suspect Marvel smells blood here and will one day aggressively make a move to pry Spider-Man away from Sony.
If The Hollywood Reporter is to be believed, then Sony Pictures would have never given in to Marvel if it still had control of the merchandising line.
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