More and more people are working as freelancers, meaning they don't have a fixed employer and often work for themselves. However, many freelancers struggle to find flexible, professional spaces to work. At the same time, business owners have empty spaces that aren't being used, which costs them money.
MyServe, a company founded to solve this problem, has built an AI-powered marketplace where freelancers, workspace owners, and clients can connect in one place. Instead of relying on long-term leases, freelancers can book spaces when they need them. Businesses can rent out unused space to make extra money, and customers can easily find and book skilled professionals.
Alex Iavon, MyServe's CEO, explains why this model is needed: "There are billions of dollars in underutilized workspaces and service gaps. Our model is designed to connect all three key players—freelancers, workspace owners, and consumers—in a way that benefits each of them."
Why Investors Are Paying Attention
The number of freelancers in the U.S. is growing fast. According to MBO Partners, 64.6 million people were independent workers in 2023, a 26% increase over the last five years. Many of these workers need professional spaces, but they don't want to commit to expensive long-term leases.
At the same time, office vacancies are rising, creating financial problems for property owners. The National Association of Realtors reports that 18.2% of office spaces in major U.S. cities are sitting empty. MyServe offers a way to turn those empty spaces into revenue-generating workspaces, helping businesses while giving freelancers more flexibility.
A Profitable Marketplace Model
MyServe earns money by charging a commission on every transaction between freelancers, workspace owners, and customers. This means the company makes money as usage increases.
The company also offers subscription plans with extra features, such as tools to help freelancers attract clients and manage their bookings. Business owners can pay to boost their visibility on the platform and get priority placement in search results.
Another revenue stream comes from data insights—MyServe provides workspace owners and freelancers with useful information about demand trends, pricing strategies, and booking patterns.
Iavon highlights why this system works: "By integrating multiple ways to monetize, we create a model that grows alongside our users. The more transactions and bookings, the stronger the revenue stream."
AI Matching That Saves Time
Unlike traditional coworking platforms, MyServe uses AI to match freelancers with workspaces that fit their needs. The system analyzes factors like location, price, and industry type to recommend the best options.
For customers, MyServe makes booking professionals faster and easier. Right now, many people use multiple apps for different services—one for beauty treatments, another for fitness, and another for healthcare. MyServe brings all these services into one app so clients don't have to jump between different platforms.
Research shows this type of solution is in demand. A 2024 McKinsey report found that 80% of freelancers want workspace flexibility, and 65% prefer on-demand booking models instead of committing to fixed spaces.
Scaling Up: What's Next for MyServe?
MyServe is preparing to launch its platform in mid-April 2025, starting in New York and California. The company is focusing on high-density markets, where demand for flexible workspaces is strongest. After this, MyServe plans to expand into other U.S. cities before eventually launching in international markets.
The company has already gained industry recognition. MyServe was selected as one of the Top 150 Most Promising Startups and was invited to present at Startup Grind California, a major event for investors and new businesses. This opportunity will allow MyServe to attract investors and secure funding for expansion.
Iavon sees this as a turning point: "We are ready to scale. Our technology is built, the demand is clear, and the market is looking for solutions like ours. Now is the time to take this from early traction to nationwide growth."
The Market's Long-Term Potential
Trends suggest that MyServe's model has strong long-term potential. The U.S. Bureau of Labor Statistics predicts that 50% of the workforce will be freelancers or contract workers by 2030, meaning more people will need flexible workspaces.
Coworking spaces are also growing fast. According to JLL Research, the industry is expected to grow by 12% per year through 2028 as more businesses allow employees to work remotely or with flexible schedules.
Investors are looking closely at MyServe to see if it can scale up quickly before other companies catch up. The company's AI-driven system makes it easier for freelancers to book spaces, workspace owners to make money, and clients to find professionals—but the key challenge is getting enough users onto the platform.
Over the next six months, MyServe will be focusing on growing its user base, proving its AI matching system works, and attracting more investors.
For investors, MyServe represents a technology-driven business model that fits with global trends. If its system gains traction, the company could become a major player in the future of flexible workspaces and on-demand services.
