Chrome to Release New AI Features, Including Comparing Products Across Tabs

Chrome will soon reportedly release new artificial intelligence tools, including one that helps users make the best purchases by comparing different products across multiple tabs.

Google's new tool, "tab compare," will utilize generative AI to gather product information from your open tabs and consolidate it into a single table. If it functions properly and provides accurate data, the tool is a convenient method for evaluating various products in a single comprehensive display.

However, although it has the potential to be beneficial, the tool could also divert traffic from websites that gather and analyze product details. This could be a cause for concern among independent publishers who are already having difficulty getting noticed on Google. I doubt that Google will accurately gather all the specific product details for tables using tab compare. Right now, I am not completely confident in Google's accuracy.

"Tab compare" has its limitations. Google spokesperson Joshua Cruz explains that the tables they create are restricted to 10 items due to scalability issues with the column layout.

Currently, the tool is only restricted to shopping, but it appears that Google is contemplating enabling it to compare different kinds of data. During a discussion with journalists, Chrome VP Parisa Tabriz mentioned the potential of utilizing the tool for comparing travel information or university details.

Google Lens and Other AI Features

Another new feature is Google Lens, now available on the Chrome desktop browser, enabling users to easily search for items on the browser screen through a simple drag and search action. According to Google, Chrome users can choose any element on the page to search for visual matches, such as text and images.

Searches can be narrowed down by color, brand, and additional specifics, with follow-up queries for a more thorough exploration of a subject.

Google is rolling out a new feature for Chrome browsing history where users can search using natural language, helping them locate previously visited sites by typing phrases like "Which ice cream store did I check out last week?"

The Google Lens feature powered by AI will be included in the upcoming Chrome update being released in the next few days, with the other two features becoming available in the coming weeks. Tab comparison and browser search feature will be initially launched in the United States.

Rumoured Chrome Updates

Regarding other speculated updates for Google Chrome, there may be a new feature added to Google Chrome for Android shortly to enhance user security. The latest Canary build of the web browsing application has unveiled a new feature that aims to restrict permissions for websites that are not frequently visited.

One of the three developers builds that Chrome offers is the Canary build, which allows interested users to preview possible future updates for the web browsing app, test for bugs, and make improvements before the final release to the public. Other versions of Chrome are Beta and Dev.

@Leopeva informs about the feature's availability in the latest Chrome Canary release on social media platform X. While this feature has been available on desktop Chrome for a while, it is now appearing on the Chrome mobile app for the first time.

Chrome removes permissions from URLs that users have not visited using this feature. Sources say it is important for people to visit certain websites to stay informed, as anything could potentially occur on sites with specific permissions if they are not accessed.