Meta, the social media giant encompassing Facebook, Instagram, and Threads, is taking a stronger stance against online hate speech.
The company announced a new policy specifically targeting content that uses "Zionist" as a veiled attack on Jewish and Israeli people. This update aims to create a safer space for these communities on Meta platforms.
Combating Hate Disguised as Anti-Zionism
Previously, Meta's policy only addressed a limited scope of antisemitic content disguised as anti-Zionism. Now, the new policy entails other changes.
According to Bloomberg, the crackdown will be focused on targeting individuals and not their ideologies. Content that attacks "Zionists" but demonstrably targets Jewish or Israeli people will be removed. This ensures criticism remains focused on the political ideology of Zionism, not on individuals based on their religion or ethnicity.
Aside from that, posts and comments that employ antisemitic stereotypes while criticizing Zionism will be banned. This includes harmful generalizations and conspiracy theories about Jews and Israelis.
Another thing is that any content that uses the term "Zionist" to incite violence or hatred against Jewish or Israeli people will be taken down. Meta aims to create a safe online environment for all users, free from threats of violence or intimidation.
Aligning with Existing Hate Speech Policies
This update brings the definition of "Zionist" within Meta's hate speech policy. Existing policies already prohibit attacks based on protected characteristics like religion and ethnicity. This revision ensures that online hate targeting Jews and Israelis disguised as anti-Zionism receives the appropriate response.
Meta Sought Help From Different People
Meta's Policy Forum consulted with over 145 experts worldwide, including scholars, digital rights groups, and human rights advocates, before implementing this change. While acknowledging the lack of complete consensus on "Zionist" as a term, the forum identified its frequent use as a proxy for hateful rhetoric.
Navigating the 'Criminal' Gray Area
Meta acknowledges a remaining gray area - the comparison of "Zionists" to criminals. They currently prohibit posts that connect protected characteristics with criminality. However, the forum recognizes that some comparisons might be targeted at specific groups like governments or soldiers, falling under political speech rather than hate speech.
For instance, Meta previously removed posts calling all Israelis, Americans, or Indians criminals. This is one of many cases that prove that some posts are quite complex. Right now, Meta is deliberating on a refined policy regarding "Zionist" and criminality.
Israel Lauds Meta's New Policy
The Israeli NGO CyberWell, dedicated to combating online hate speech, has praised the new policy. They acknowledge a significant rise in antisemitic content disguised as anti-Zionism, particularly after the October conflict in the Middle East.
CyberWell emphasizes the role of social media algorithms in amplifying coded hate speech and welcomes Meta's efforts to create a safer online environment for Jews globally.
Outside Meta's apps, Elon Musk was criticized when he allowed antisemitic posts on X. Back in January, he visited Auschwitz concentration camp, a reminder of the grim past of the Jews.
The Anti-Defamation League also accused the billionaire of tolerating antisemitic posts on the platform.
