Apple has released a new iPad Pro ad called the Worlds Made on iPad, and it is a follow-up on the controversial Crush! ad released earlier this month which saw massive backlash from the global users. This new video focuses more on artists and creators developing various creative works using the M4-powered iPad Pro, as opposed tothe previous ad that destroyed tools and instruments.
Many argue that the Crush! ad promotes more of the iPad and leaving the traditional instruments and tools behind, with Apple's message wanting to impart that the tablet can do it all.
New iPad Pro Ad, Worlds Made on iPad, Spotlights Artists, Creators
Apple uploaded a new iPad Pro M4 ad earlier today, and it is entitled Worlds Made on iPad, with Cupertino featuring actress Sofia Wylie which appears in different backgrounds made on the tablet. It shows a diverse world of animations and colors, with Wylie going around in different ways traversing the different created spaces as showcased on the ad.
It does not exactly show the iPad Pro M4 on the video, but it does so on the vertical version said The Verge, having a significantly different appeal compared to the Crush ad.
Cupertino wants to send a message that everything showcased in the ad was 'made on iPad,' highlighting the M4's power in making these animations possible.
Read Also: Is the M4 iPad Pro and New Magic Keyboard a Must-Have Upgrade?
Apple Follows Up on Controversial Crush Ad After Backlash
It is massively different compared to the Crush ad since the previous, more controversial one focuses mostly on compiling the different tools and instruments together, in time for its climactic crushing. However, both centers on the message that everything is available to experience on the iPad, especially with its latest chipset, the M4, capable of a better performance overall.
Apple's Controversial Crush Ad for the iPad Pro M4
After the renowned 'Let Loose' event from Cupertino earlier this month, the world's attention focused on the Crush ad upon its release instead of what the iPad Pro M4 brings for users. This is because it sparked massive controversy after it showed an industrial crusher obliterate a plethora of artistic and creative instruments and tools alike, with its intent to say these are all available on the iPad.
It received massive backlash from the online community from different parts of the world, and Apple received significant hate for it as it sent negative connotations and messages against the creative community. Since then, Apple has issued somewhat of an apology regarding this, saying that it "missed the mark" in its ad, but did not take down the video.
Samsung also butted in the controversy which shaded Apple yet again, with its ad showing that creative instruments and its Galaxy Tab S9 go alongside each other. It seems like Apple is not yet done with promoting the iPad Pro M4 with an ad, and this latest take focuses more on the artistic and creative features that can be done on the device, without destroying instruments and the like.
