In case you missed it, Apple is set to launch its Vision Pro headset on February 2, with a lineup of impressive streaming services ready to take the stage. However, one major player is notably absent from the lineup-Netflix (via Engadget).
As Apple aims to captivate consumers with the promise of immersive entertainment experiences, Netflix's decision to stay on the sidelines poses a significant challenge for the $3,499 headset.
Streaming Content Made More Immersive
When Apple first unveiled the Vision Pro, it proudly showcased its compatibility with a range of streaming services, including Disney+, Max, Amazon Prime Video, and Paramount+.
The emphasis on entertainment features indicated a strategic move to entice potential buyers through a robust content ecosystem. Disney+, in particular, has gone above and beyond, offering users access to immersive environments, such as the Avengers Tower, serving as backdrops for its shows.
However, the absence of Netflix, the world's largest video subscription service, raises eyebrows and presents a potential stumbling block for Apple's ambitious headset. While Disney+ is fully committed to the Vision Pro, Netflix has communicated that it has no plans to develop a dedicated app for the device, Bloomberg reports.
Users interested in streaming Netflix content on the Vision Pro will have to settle for a web browser experience, missing out on key features like offline viewing.
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Netflix Is Not Yet Coming to Vision Pro
This decision by Netflix is a notable departure from its previous stance in July when it indicated support for its iPad app on the Vision Pro. The streaming giant's reluctance to offer even iPad app support on the platform suggests a cautious, wait-and-see approach.
The move is particularly surprising given Netflix's history of app development for other virtual reality (VR) platforms, such as Meta Platforms Inc.'s Quest headsets.
Apple, however, is forging ahead with its vision for the Vision Pro app ecosystem. The headset will run two main types of apps: software specifically designed for its interface and existing iPad applications.
Apple aims to seamlessly transfer developers' current iPad apps to the new platform, ensuring a diverse and expansive range of applications for Vision Pro users.
Netflix's decision not to support the iPad approach means that Vision Pro users will face challenges accessing Netflix content, with no option for offline viewing. This sets Netflix apart from its streaming competitors, such as Disney+, which has fully embraced the Vision Pro platform with dedicated apps and immersive features.
Despite this setback, Apple has secured robust support from other entertainment providers. The Vision Pro will offer many entertainment options beyond Apple's TV+ service, including programming from Disney+, Max, Peacock, ESPN, and Amazon Prime Video.
As preorders for the Vision Pro begin this Friday, the absence of Netflix remains a glaring omission.
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