As the power of automation takes over one industry after another, the once labor-dependent reselling sector has also been sucked into this transformative vortex. In the modern reselling world, automation has become a vital segment that offers unrivaled benefits for efficiency and sales; namely, by automating mundane tasks, businesses can now save time and eliminate human error.
Moreover, the ability to analyze vast amounts of data in real-time allows for more informed decision-making.
The results so far have been remarkable. Not only have they shown an increase in productivity and greater customer satisfaction, but automation has also led to optimized sales strategies and a significant boost in revenue.
Certainly, this digital age has opened the door to many innovators who have carved out their niche in technology-driven markets. Still, among them, the name Michael Chierchio has recently left a mark, not merely for his technological proficiency but for his ability to anticipate the latent needs of the reselling community.
Chierchio's entrepreneurial journey is quite similar to the many tales of innovation everyone has read at one point. But his own began with a simple observation—despite the potential held by the digital marketplace, resellers continued to wrestle with product listing and visibility across multiple platforms. Although rewarding, the process depended on extensive manual labor, fraught with inefficiencies.
"The digital world is a vast space, but it's not always friendly, especially toward smaller businesses and businesses in the reselling sector," Chierchio says. "For the longest time, as resellers, we had to perform countless tasks that consumed our time and energy when we could have focused on other aspects of our ventures."
Rather than sitting on his hands and hoping for a solution to appear, Chierchio decided to take matters into his own hands. He combined his technological know-how with the unmet needs of reselling. The product of this marriage of tech and trade is Posh Sidekick. In addition, he helped create a Crosslisting tool that tackles the challenges he had noticed in the field.
Precise and AI-driven, the functionality was designed to help users create compelling product descriptions that instantly grab customers' attention. Harnessing the power of artificial energy, the app's capabilities extend beyond word processing and seamlessly blend with the sphere of SEO optimization, ensuring that each description doesn't just sound good but also ranks well on search engines.
Yet, one of the most exciting features of the app is the 'add tone' option that allows users to infuse each of their posts with a dash of personality, tailoring content behavior according to their needs—whether it be professional, informal, attractive, or witty.
"Something I feel is really important for users to know is that, despite the app's numerous options, the tool has a user-friendly interface, so you don't have to be a tech genius to use it," Chierchio adds, with a dose of humor.
As Chierchio explains, the functionality was designed to make multi-platform listing a breeze while maximizing sales and profits. Going further with its cross-posting features, it makes it easy to cross-list items to various platforms and pre-populate most required fields. This means less time spent on repetitive data entry and more time for business growth.
One of the most significant challenges with multi-platform selling is managing sold items. However, the Crosslisting tool addresses this issue head-on. "It has an automatic de-listing feature, which means that when an item sells on one platform, the app removes it from other marketplaces, preventing accidental double-selling," Chierchio says.
Posh Sidekick, along with the Crosslisting tool, is available on an array of platforms, like Poshmark, Depop, Mercari, and eBay, while the former is also accessible through Shopify and Etsy.
And, in a recent update, live auctions have also been automated, becoming a piece of cake for the perpetually busy resellers.
While the apps are still available in just a few markets, expanding to Canada and the UK is already underway. Nonetheless, Chierchio hopes that, with time, further branching out will be possible to automate worldwide seller's operations and make most of their tasks a piece of cake.
As Chierchio says, "We're just getting started. We aim to make selling a seamless experience for everyone, everywhere."
