'Baby Shark' is most famously known for being the YouTube video with the most views in history, clocking in at around 13 billion total views. Now, the creators behind this internet sensation, The PinkFong Company, are turning their sights to the digital education space.
The Pinkfong Company, a subsidiary of Animoca Brands, has recently announced that they have signed a licensing agreement with the TinyTap educational ecosystem. The deal includes access to The Pinkfong Company's content and intellectual property, including the aforementioned 'Baby Shark.'
TinyTap is a leader in the digital education space, having created over 250,000 online activities in conjunction with educators and publishers like Oxford University Press. Leveraging TinyTap's expertise in online learning with The Pinkfong Company's diverse array of beloved characters, this partnership could give rise to a new era of online learning for children.
Together, the companies seek a collaboration that produces an ecosystem of digital educational content and interactive learning experiences. The brands will host these online experiences on the TinyTap platform due to its already extensive learning architecture.
Gemma Joo, Chief Business Officer at The Pinkfong Company, identifies TinyTap as a powerful collaborative partner. "Our mission of making learning fun and accessible aligns perfectly with TinyTap, and together we can create exceptional digital products and experiences that kids and families enjoy while learning something new," she stated.
The CEO of TinyTap, Yogev Shelly, echoes a similar sentiment, "TinyTap is thrilled to team up with The Pinkfong Company, a beloved brand that has captured the hearts of children worldwide." He continues, suggesting that "By combining our strengths, we can offer a new dimension to early learning and create innovative, personalized, and meaningful experiences for global audiences and creators."
This partnership has the potential to carve out a new niche for early earning, helping kids around the world to learn in a fun and engaging environment. The combination of The Pinkfong Company's IP and the expertise of TinyTap may revolutionize online learning for children, parents, and entire communities via the power of digital technologies.
