Paramount Pictures Turns 'Mean Girls' into 23-Part TikTok Video—but Why?

Today, fans of the cult classic 2004 teen comedy "Mean Girls" are celebrating Mean Girls Day, a date immortalized in the film when Aaron Samuels (Jonathan Bennett) asks Cady Heron (Lindsay Lohan), "What day is it?" Her iconic response, "It's October 3rd," has become a beloved moment in pop culture.

Paramount Pictures has taken an interesting move to mark the occasion, releasing the entire movie for free on TikTok. However, there is a twist - Android Authority tells us that the film has been divided into 23 separate clips.

'Mean Girls' Day

Paramount Pictures has long embraced the cultural phenomenon of Mean Girls Day, and this year, they've pulled out all the stops.

The official "Mean Girls" TikTok account, created especially for this event, is at the center of the action. The entire 107-minute movie is available, split into 23 bite-sized segments, ranging from just a minute to several minutes each.

This approach is unusual, to say the least, for a studio. Paramount is taking a page from the playbook of internet pirates, who often divide movies into clips to evade copyright detection software - to peddle on short-form video apps like TikTok.

Surely, some of us have already stumbled on a random 20-second clip from F.R.I.E.N.D.S on TikTok.

Here is the first part of "Mean Girls" on TikTok to get you warmed up:

@meangirls Get in, loser. We’re watching the full #MeanGirls movie. Part 1 #meangirlsday #october3rd ♬ Mean Girls Available On Digital - Mean Girls

Why Divide 'Mean Girls' into 23 Parts?

The Verge tells us that by proactively segmenting the movie, Paramount is seemingly attempting to outsmart pirates who commonly employ similar methods. Rather than allowing others to benefit from TikTok's algorithm, Paramount is taking control of its content distribution.

Interestingly, the quality of these clips surpasses the typical random snippets that often clutter TikTok feeds. Paramount has thoughtfully labeled each part to make navigation easier for viewers. (No more scrolling down that TikTok pirate's profile)

Where Else Can You Watch 'Mean Girls'?

If TikTok's segmented format does not appeal to you or you remain wary of the app's privacy issues, "Mean Girls" is also available on Paramount Plus for uninterrupted viewing.

Additionally, the film can be watched and rented on YouTube. For those who prefer to own a digital copy, platforms like Amazon and Apple iTunes offer the movie for purchase.

What's In the News

In a surprising move, Paramount Pictures has turned the iconic "Mean Girls" into a 23-part TikTok video to celebrate Mean Girls Day.

This unconventional approach not only pays homage to the film but also takes a bold step into the world of social media and digital marketing.

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(Photo: Tech Times Writer John Lopez)