Twitch Makes Qualifying for Partner Plus Program Easier: Here's How

Twitch has updated its innovative Partner Plus program, giving live streamers a better chance of keeping up to 70% of their revenue.

Earlier this summer, the popular live-streaming platform notified content producers that they needed help with its default revenue-sharing approach, which distributes revenues 50/50.

Twitch earlier conveyed that it requires live streamers to regularly maintain 350 paid subscribers for a minimum of three months in order to be eligible for the Partner Plus program. However, for newbies and those trying to develop a platform presence, such a requirement is challenging.

According to a TechCrunch report, Twitch's Partner Plus program update indicates that higher subscription levels will now contribute more substantially to reaching the 350 paid subscriber threshold. However, it may differ from what many content creators want.

On Twitch, subscribers get a variety of perks, such as ad-free streaming, unique chat badges, subscriber-only chat access, and exclusive subscriber streams. The more expensive Tier 2 and Tier 3 memberships provide fans with unique badge flair and more chat emotes, albeit being comparatively less prevalent.

Under the updated procedure, Tier 1 subscriptions will count for 1 point, Tier 2 for 2, and Tier 3 for 6. Streamers now require a set amount of "Partner Plus points" to join Twitch Partner Plus instead of 350 subscribers.

Twitch Partner Plus Changes Welcomed by Community

While some broadcasters may benefit from this change, others push Twitch to consider gifting subscriptions against the 350 paid memberships criteria. Amazon Prime subscribers get a free channel subscription each month and are not included in the Partner Plus criteria.

Gift subscriptions in Twitch, wherein current subscribers buy free subscriptions for other viewers to support their favorite broadcasters and promote community participation, are ingrained in Twitch's culture. Twitch's major subscriber event, "Subtember," which is coming up, offers discounts on memberships and gift subscriptions.

The change in qualifications for the Partner Plus program has sparked some discussion. However, according to Dexerto, the decision has received great feedback from the community, which sees it as a step in the right direction for Twitch.

On October 1, Twitch's updated Partner Plus program will debut. The streaming community will closely watch the new revenue-sharing model's development.

A Profitable Platform

Twitch had more than 31 million daily visits in 2022, with around 2.5 million people tuning in to live streams at any time, per a Variety article. An estimated 7 million streamers use the site every month to go live on Twitch. The firm stated that it paid out over $1 billion to streamers last year.

Twitch has recently undergone organizational changes, including layoffs as part of a more significant wave of employee cutbacks. Since 2014, Amazon has been the owner of Twitch. Following the resignation of the platform's former COO, Kevin Lin, in November 2020, the previous CEO, Emmett Shear, departed in March, creating a leadership gap.