Do It For the Gram: Tips to Increase Instagram Engagement

When you search the word "appealing" you might as well find Instagram (IG) alongside with it. In this day and age, nothing is more appealing than an Instagram-worthy kind of content may it be for promoting business or simply keeping an aesthetic feed through and through - the gram always sells!

However, it's crucial to recognize that simply snapping photos and uploading them won't guarantee maintaining content that's Instagram-worthy. It requires a touch of creativity, and in many cases, a lot of careful planning. Instagram provides a perfect avenue for gaining recognition for yourself or your products, boasting an impressive 1 billion monthly active users.

To get started on your journey to Instagram stardom, here are some invaluable insights from the platform itself that could catapult you to the top of the IG game!

1. Aesthetic Excellence: Harness the Power of IG's Creative Tools!

Creating engaging content might seem easier said than done, but thankfully, this platform by Meta offers a plethora of creative tools to aid you in your quest. With the surge in popularity of short-form videos, partly fueled by the TikTok phenomenon, IG introduced Reels.

This feature comes packed with an array of music, transitions, and effects to amplify your content's impact. To craft a captivating reel, it's essential to leverage these tools.

Dive into the most trending videos under the #reels hashtag, explore top posts, and take note of the effects and music they integrate. Keeping tabs on what's making waves in the music scene can also prove advantageous, adding a touch of mainstream appeal to your Reels.

2. Consistency is Always Key

Establishing a consistent visual theme or color palette can create a cohesive and instantly recognizable feed. Find what color suits best for you and there are apps like Lightroom that could dip your feet into the world of filters or presets.

When someone visits your profile, they should be able to see a harmonious flow of content that represents your style or brand identity. Remember, branding is everything!

3. First Impressions Count Through Bio

Your Instagram bio is your first impression. Craft a concise, engaging bio that highlights your identity, interests, and what your audience can expect from your content.

A few witty words could be attractive too! A perfect example of this is Olivia Rodrigo's "Spicy Pisces." It is short but definitely spicy!

4. Hashtags, Hashtags, Hashtags

Hashtags are a powerful tool to increase the discoverability of your content. Research relevant and trending hashtags within your niche and incorporate them in your posts.

Overloading your post may seem to be the obvious route but it's not always the right one. Besides, no one likes an overloaded and wordy caption. Hence, it is recommended to have a few thoughtful hashtags that capture the essence of your branding.

5. Stay Informed!

While this may sound cliché, it is important to stay informed about the latest trends, challenges, and updates in the Instagram landscape. Hence, a few hours of scrolling through IG does not hurt as it could give you a sense of what makes a post appealing.