In today's fast-paced world, technology plays a pivotal role in shaping industries and driving growth and success. The events and tourism industry is no exception, as businesses leverage innovative tools and strategies to create memorable client experiences. One such visionary leader in this field is Steven Garcia, the founder and CEO of Empire Tours and Productions. With a keen focus on staying ahead of the competition, Garcia recognizes the transformative power of technology and its impact on the industry.
Empire Tours and Productions, headquartered in Chicago, is a leading company in the production experience and tourism industry. Garcia understands the importance of keeping up with technological advancements to stay current. He emphasizes the value of artificial intelligence (AI) and its potential to enhance business operations.
"Training your Reservationists to use AI effectively for tasks such as answering emails and providing quotes is essential. It can make a huge difference in employee productivity," Garcia remarks. "It also helps streamline our customer service processes, ensuring efficient and personalized client interactions."
Empire Tours and Productions differentiates itself by employing highly skilled and well-compensated tour guides. Garcia believes in paying his guides significantly more than the industry standard, attracting talented individuals who are passionate about their craft.
"I pay my guides $40 an hour plus tips. This ensures that we have the best tour guides available and not just anyone, like 'old man Bob,' leading our tours," Garcia proudly states.
Garcia recognizes the growing concerns of over-tourism and its impact on local communities and the environment. To address this issue, Empire Tours and Productions adopts a sustainable approach.
"About 90% of our tours are walking tours, which is a deliberate choice for various reasons," he says. "It's a healthier option for our customers and better for the environment."
By offering walking tours, the company reduces congestion and pollution resulting from running multiple buses throughout the day. Additionally, the company promotes education on sustainable practices and conservation efforts. Through initiatives like birdwatching tours and clean-up campaigns, Empire Tours and Productions encourages visitors and locals alike to appreciate and protect the natural environment.
Empire Tours and Productions had the privilege of being the first Airbnb experience, conducting the beta test in Chicago. Garcia played a vital role in setting up this new venture and was subsequently involved in the company's IPO.
"We have some of the top experiences on Airbnb," he says. "I am the most reviewed person on Airbnb, with over 2,000 five-star reviews."
The partnership with Airbnb allows Empire Tours and Productions to reach a broader audience and offer unique experiences to travelers seeking a more authentic and immersive journey. It also created job opportunities for those residing in the areas.
"Most of our Airbnb accommodations are located in areas that prioritize reconnecting with the natural environment. These places are quite remote and often happen to be some of the poorest regions in the country," says Garcia. "By employing locals from these communities, we are able to positively impact their lives and become an economic driver for these small communities. It's truly rewarding to be able to make a difference in people's lives."
By harnessing the power of technology, paying his employees competitively, promoting sustainable practices, and delivering immersive experiences, Garcia and his company have achieved remarkable growth and success. As technology continues to shape the industry, visionary leaders like Garcia will undoubtedly drive innovation and create even more memorable experiences for travelers worldwide.
