Apple has demonstrated its mixed-reality headset but is exclusive and closed to its top 100 executives only, held last week at the Steve Jobs Theater over at their headquarters in Cupertino, California. This closed-door event allegedly gave the executives a preview of what the AR/VR headset development is at, with reportedly a promising development now.
As per the report, some executives from Apple have been given the chance to preview this wearable device since 2018, and saw small little information only regarding the device, as it is a secret project from the company.
Apple Demonstrated the Mixed-Reality Headset to Executives
Last week, Apple demonstrated its highly-anticipated mixed-reality headset to executives, according to the latest Power On Newsletter by Bloomberg's Mark Gurman.
According to the insider, the mixed-reality headset saw a significant reception at the closed-door event, with it exciting the executives for its alleged launch this year.
One particularly impressive feature of the mixed-reality headset is its ability to seamlessly blend virtual and real-world elements. For example, users can see and interact with virtual objects overlaid on top of the real-world environment, creating a truly immersive experience.
MacRumors noted that the price of the new AR/VR Headset would be around $3,000, but Gurman also claimed that it would face several potential problems coming with it. The device would lack an app dedicated to it, an external battery for its power needs, and would launch with limited media content.
Report: Apple Demos the AR/VR Headset since 2018
The company has been doing this demo since 2018 to preview the wearable device, with the previous demos not being that much clear in its details and features says Gurman.
Apple has been working on the mixed-reality headset for several years, and it is widely seen as the company's next major product release. While the exact release date and pricing details have not yet been announced, insiders suggest that the device could hit the market as early as this WWDC.
Apple's Mixed-Reality Headset Venture
The mixed-reality headset is expected to compete with other wearable devices in the market, such as the Oculus Quest 2, Samsung's new XR project, and other companies with the same tech. However, analysts believe that Apple's reputation for high-quality design and user experience could give it a significant advantage in the market.
Apple's mixed-reality headset is just one of several new products that it has been working on, to deliver a new experience to the world with virtual and augmented reality features. The company is also rumored to be developing a self-driving car, as well as new iterations of its popular iPhone and iPad devices.
The demonstration of Apple's mixed-reality headset has generated a great deal of excitement among its executives, but the report did not mention its confirmed release date by WWDC 2023. While the exact details of the device remain shrouded in secrecy, it is clear that Apple is once again pushing the boundaries of what it offers to the public.
