During the early years, marketing was only handled by a team of highly-skilled and experienced marketers. Today, representing a brand is no longer limited to marketers alone. Employees, vendors, and franchises are now also responsible for the marketing aspect of a business. With so many people involved, how does an organization maintain consistent branding? A DAM or digital asset management software with distributed marketing can significantly help.

Wedia's distributed marketing management is an excellent tool of choice. It can help distributed teams create localized content while maintaining brand consistency.

Who Uses Digital Asset Management?

Regardless of size and industry, businesses rely on high-quality content and digital assets to market their brands. These content and assets help attract consumers, nurture leads, and convert them into sales. In this modern day and age, digital assets are increasing exponentially. And a digital asset management system is necessary to manage a large volume of assets.

Both the internal teams and external teams of an organization can leverage digital asset management. Here's a list of some industries and people taking advantage of digital asset management software.

Automotive Industry

Marketing an automotive brand has never been this challenging. Customers no longer consider price the lone and biggest deciding factor. Now, consumers also value user experience. They are not just looking for the lowest price in the market but also for easy-to-understand product information. With digital asset management, automotive brands can provide dealers, partners, and agencies with easy access to brand assets.

Manufacturing Industry

Manufacturing companies often launch new products. Businesses from this industry leverage the DAM system in various ways. It gives them access to approved images. This allows the marketing team to create easy and effective marketing campaigns.

eCommerce and Retail Industry

eCommerce retailers leverage DAM to bring their products to life. It allows retailers to provide clients with visuals and unique digital experiences. It also enables businesses to gain consistency between their physical stores and eCommerce sites.

Brand Specialists and CMOs

Brand specialists and CMOs can store all digital assets in one place while maintaining brand guidelines for each asset.

Product Managers

Product managers can now have SSOT (Single Source of Truth), packshots, campaign materials, and product descriptions in a centralized location.

Creative and UX Teams

With DAM, the creative and UX team can work in an approved, branded environment that controls user modifications.

IT

IT teams can seamlessly integrate their MarTech stack and build a one-stop solution for managing various software.

Why Is Digital Asset Management Important?

Getting all the distribution channel partners in one place can be a massive challenge. Managing all the employees, partners, dealers, and other stakeholders can take so much time and effort. This can be exhausting if the organization only uses standard file transfer protocol (FTP) to handle its digital assets.

A sound digital asset management tool for distributed marketing can greatly help organizations. It can also serve as a single point of truth for a distributed organization. The use of DAM software can result in improved efficiency and local brand compliance.

What Is Distributed Marketing Management?

Distributed marketing management refers to the process of managing and delivering brand-compliant marketing content across different distribution channels. It enables companies to expand while staying consistent with their brand.

This powerful digital asset management software can help by managing and controlling access to localized content.

About Wedia's Distributed Marketing Solution

Wedia's distributed marketing software enables sales teams, regional entities, partners, dealers, and franchises to localize content. It allows distributed teams to create coherent marketing campaigns across markets and channels. The software controls how channel partners can use and distribute content, enabling organizations to maintain brand consistency. Organizations can also use this marketing management module to enhance their digital asset management solutions.

This comprehensive distributed marketing solution provides distribution channel partners access to brands' assets and a library of pre-validated branded templates. It allows external stockholders to create relevant prints or digital marketing materials. These include advertisements, flyers, emails, and POS materials, to name a few.

Why Choose Wedia's Distributed Marketing Solution

• Execute localized marketing campaigns.

Wedia's distributed marketing software helps marketing teams drive revenue by supplying them with preloaded templates they can use to customize and localize marketing materials.

With Wedia, users can execute the design and production of personalized, multi-country, and multilingual content. Users can change contact details, promotional offers, pricing, photos, or headlines with an intuitive interface.

This reliable distributed marketing tool allows local marketers to edit their marketing materials or touchpoints online and offline.

• Expand Point-of-Sale presence

Wedia's distributed marketing module helps organizations stimulate sales in-store by allowing distributed teams to order and print marketing materials. These include posters, signags, flyers, and brochures.

• Ensure consistent messaging and brand experience

With Wedia's distributed marketing tool, local partners can communicate consistent content through brand guidelines and branded templates.

Organizations can also ensure consistent branding by setting limitations on local marketers' editing capabilities. Businesses can also define how long local marketers can use a logo and which colors and fonts to deploy.

• Improve time to market and control costs

With Wedia's distributed marketing solution, businesses can experience faster workflows and a shorter time-to-market. This management solution improves companies' ability to meet deadlines and sales calendars by automating localization processes.

Wedia's DAM also allows distributed channel partners to edit existing marketing materials. They can make adjustments without the need for ad-hoc copywriting and design.

This effective management system can also help reduce costs by saving resources in the production process. Businesses can also limit agency costs by reusing templates and approved content.

• Improve content creation with generative AI

Wedia features Wedia.ai, an image-generator tool integrated into its DAM. This easy-to-use image-generator tool uses generative AI to provide unique images best suited for an organization's marketing communication.

Strengthen Your Digital Asset Management With Wedia's Distributed Marketing Module

Empower your distributed channel partners while maintaining brand consistency. Invest in distributed marketing capabilities from reliable digital asset management companies like Wedia. Know more about Wedia's distributed marketing solution, and request a free demo or get their free eBooks, guides, and RFP models.

Contact Wedia today.