Twitter Blue subscribers appear to be fewer than what the company expected to see in 2023. According to the reports, a leaked internal document reveals that only 0.2% of the users in the United States are paying for this monthly subscription.
With the emergence of other microblogging sites such as Mastodon, Elon Musk will need to find a way to stay more competitive in the social media industry.
Roughly 1% is Using Twitter Blue in the US
According to a report by The Information on Tuesday, Feb. 7, approximately 180,000 people are using Twitter Blue by mid-January 2023.
This means that there's only 0.2% users who are subscribed to this $8 service every month.
For those unfamiliar with this subscription, it allows them to access several customization features, undo and edit tweets, and more. This is also the reason why we see blue check marks everywhere on the platform.
The document also says that Twitter Blue only generates more than $2.3 million per month for the company. This is also equal to the annual revenue of $27.8 million.
Twitter Plans to Charge $1,000 Per Month to Companies
In another report by Gizmodo, Twitter is also planning to charge companies $1,000 monthly for a gold checkmark. This service could be the company's solution to lure more advertisers to flock on the platform. This might be also an effective way for the companies to monetize their posts on the site.
If the content of the leaked document is true, then Musk is definitely thinking of some ways to save Twitter from potential bankruptcy.
As of now, Musk nor any Twitter official has not yet disclosed any information about this claim.
Related Article: Twitter Blue Subscription Will Be $4 Cheaper For Web Users
Are Twitter users slowly moving to Mastodon?
According to Tech Times, more Twitter client developers are exploring Mastodon. After leaving the platform for good, many people think that this new alternative site serves the same purpose as the popular social media app.
Although previous reports claimed that Mastodon would be a good replacement for Twitter in the future, it does not mean that it would be a go-to destination for former Twitter users.
As Wired reported this week, the number of active users in Mastodon have been declining since late January. From 1.8 million on Jan. 2, the number plunged to 1.4 million on Jan. 31.
Even though the platform added more servers, the population of active Mastodon users appeared to be on slump, per the latest record.
The sudden drop of the users could be attributed to the disruptions happening on the servers. Since an influx of newcomers came to Mastodon, the admins have a hard time keeping the platform more stable to everyone. New users reportedly have difficulties understanding its UI.
