Most physical stores usually just employ CCTVs to monitor activities inside. Although that helps for security purposes, it may not be enough when it comes to improving customer experience. With that, people counters can help.
These systems boost client conversion rates by tracking particular actions taken by prospects and converting them into paying customers. This works in tandem with people counting software to provide insights and even recommendations based on data gathered by a person counter to let you make informed business decisions.
Besides, it's also useful in different scenarios, from highlighting security factors to optimizing operations and jacking up profits. See how our top 5 best people counter in 2023 makes this a reality.
What Is the Most Common Counting System?
One typical method for precisely counting visitors and customers entering and exiting your shop is to put a sensor at a suitable vantage point. There are devices for this, but some of them are just people counters that track how many people visit your businesses. Or you can also do it manually.
But if you're running a large physical store, this won't be as accurate and effective because there are also solutions which are based on existing CCTV systems and do not require any extra sensors installation. This is in contrast to our top 5 best people counters, which go above and beyond their duty to count people.
What Software Is Used for Counting?
To see how you can track people entering your physical stores, use our top 5 best people counting software to your advantage.
#1 Camlytics
Camlytics is a people counter company specializing in video analytics solutions for any IP or web camera. The cameras are usually already in place, so you would save a lot on sensors. These products include people counting, vehicle counting, motion detection, vehicle categorization, motion heatmaps, track maps, and occupancy monitoring.
This people counting solution also comes with scalable software that can be used in conjunction with any IP camera, DVR, or NVR. Camlytics video analytics software works locally and delivers metadata from analytics events to a remote server for reporting, API, webhooks, and other purposes.
Camlytics is employed by businesses, governmental institutions, and multinational organizations alike because of its high ROI and quick return period (no need for extra hardware). The data provided by this people counting program is utilized at all levels of the organization, from planning front-line tasks to developing overall strategy.
Key Services
Detects Face, Gender, and Age: This feature audits how many and what types of individuals enter and depart your retail store, restaurant, building, facility, or other premises.
It is advised that the camera field of view focus horizontally on the stream of individuals for the optimum face detection performance. The smaller the angle, the more accurate the gender and age prediction would be.
Monitors Queue: A queue counting solution will track how long customers wait in line at a cash register, point of sale, register, or pay desk.
With this function, you can keep track of your cashier's activities, detect whether a cashier is vacant, and determine the average wait time in line. You can also extract zone lifespan histograms based on the queue analytics events.
Monitors Live Occupancy: Camlytics cloud software provides a low-cost method for precisely estimating and managing occupancy levels on your business premises.
This vital information can help you improve the guest experience, increase operational efficiency, and comply with regulatory laws. The best thing is that Camlytics people traffic counting works with your existing IP camera system, and it supports numerous entries and exits covered by different cameras.
Prevents Tailgating: If you have a large workplace, you most likely have guards, security cameras, access controls, and other industry-standard technology installed. But that doesn't mean your stores are impenetrable.
Tailgating can happen, which means anyone following someone who has swiped their card or badge at an entrance turnstile can access your facilities. But Camlytics guarantees to significantly minimize, if not completely eliminate, your tailgating problem. This may be done in real-time or if you have a large amount of video data and want to detect all instances of tailgating.
Adaptable Heatmaps: Camlytics' Heatmaps may be adjusted and compared across numerous cameras to obtain more accurate quantification of your regions. After all, customers are the best indicators of site performance since dwell periods inside the measurement area reveal what is more and less appealing to them.
This specific customer behavior is then further amplified by this heatmap to help you gather significant insights for improving and maximizing the profitability and efficiency of your site.
Works for Any Camera: The solution is based on the previously existing camera system for surveillance, recording, or any other function.
Sensors do not have to be expensive to purchase and install since any IP camera model that supports RTSP streams would be supported. Because a standard camera has a considerably broader field of vision than a sensor, this people counter software can operate where sensor solutions cannot. Plus, you can even set up a web camera and do analytics on previously recorded video files.
Friendly to Different Video Qualities: Low video resolution does not affect accuracy. In fact, the lower the resolution, the better the performance is with Camlytics. A 360p is perfectly adequate, too. Because of powerful AI algorithms, the camera angle does not affect persons detecting capacity since it's compatible with a broad variety of camera angles.
Detects Intrusion: Detecting objects and incursions and generating alarms in highly protected zones and perimeters is one of the most frequent use cases for Camlytics video software. It can create accurate alarms in every weather situation (snow, rain, etc.).
You may send the alerts through email or interface with its API to handle bespoke video analysis events such as delivering messages, uploading them to a remote database, generating audio alarms, and so on. It also supports night vision analytics useful for spotting things on infrared (IR) and thermal cameras.
One important thing to take note of is that Camlytics is an all-in-one cloud people counting software that can gather data from thousands of cameras in various places and does not rely on your bandwidth because only text information is exchanged. Video analytics is performed on-premises, and no video data is ever moved to the cloud for privacy purposes. Reporting, charting, dashboard sharing, teamwork, and customization are all possible.
Another thing that sets it apart from others on the list is that it made monitoring current occupancy with digital signs possible. This might be used for entry signs or warnings that indicate when maximum capacity has been achieved.
Advantages
Compatible with any cameras, which means there is no need to buy new ones
Video quality and angles are non-issue, and it can still do its work regardless
Monitors face, gender, age, people's queue, and live occupancy
Guarantees safety with different capacities to detect intrusion and other anomalies
All-in-one cloud platform for your people counting solutions
Data visualization and dashboard customization options are limitless
Consolidated real-time reports from numerous cameras/ channels/ locations
Assures ROI and positive effects on your physical store improvements
If you're seeking a low-cost solution for people counting and don't want to waste money on extra sensor gear or devices, Camlytics is the way to go. You can get a freemium version or check out the different pricing that would best suit you.
#2 SMS Store Traffic
Having decades of expertise in the creation of foot traffic systems, SMS Store Traffic offers high-quality people counter hardware, ranging from wireless sensors to 3D people counters that come with sophisticated people counting software. This is also an entirely cloud-based app with T.M.A.S. analytics tools for further data analysis.
SMS Store Traffic is a completely integrated people counter that manages the whole development and deployment process of the people counting device and solution. This provides you with a smooth experience with no work done on your part at all except trusting their solutions and doing all the analysis.
This people counter allows you to fully leverage foot traffic information and a sophisticated people counter system. The system consists of hardware, software, planning, and customer support to guarantee that it adapts to changing situations and performs optimally.
Key Services and Advantages
Designed to evaluate traffic, make educated decisions based on data, and increase revenue
Organizes traffic data and connects it with other systems and data in real-time
Small stores will benefit from its Wireless People and Door Counter System
The 3DScope II is its next-gen stereoscopic camera that recognizes shapes and counts adults and actual shoppers correctly
Its Gazelle is ideal for obtaining an accurate count in libraries, modest to big stores with broad entrances, or settings with poor illumination.
#3 Countwise
Countwise offers public and commercial enterprises people-traffic monitoring solutions through a range of innovative services and products aimed at optimizing corporate tasks. These tasks include people counting, consumer behavior, queue management, etc.
Countwise helps increase customer service satisfaction by doing more than counting, made possible by intelligent solutions and business analytics. You can engage with new and existing consumers throughout the full purchase process, as well as build, analyze, and establish key performance indicators for your company.
You can use Countwise to help you expand by using company data and optimizing operational and marketing performance. With this people counter, no matter how big or small your business is, you can improve profit plans in no time. All of this is made possible by providing you with a full picture of visitor activity, which assists you in growing your business.
Key Services and Advantages
Simple to set up and utilize
Analytics for business
There is a shop and a door counter
Count visits, traffic, pedestrians, and consumers
Management of queues, monitoring, and metrics
Real-time monitoring allows you to act quickly
Can transform raw data into meaningful insights, allowing you to gather knowledge
#4 V-Count
V-Count is a solution noted for producing cutting-edge people counting equipment as well as retail analytics. It does not only count people but also analyzes consumer behavior. So far, its services have been shown to boost conversion rates and profitability by optimizing business processes.
As one of the best people counting out there, VCount promises to transform raw data gathered into meaningful insights in both SaaS and self-hosted options. Because of this, more than 30,000 V-Count units have been deployed in over 100 countries worldwide.
V-Count has a number of functions, including heat map, people counting, street tracking, queue management, and other things that help you assess your customers. There are also mood, age, and gender recognition for further in-depth data analysis.
Unlike most people counting software, VCount also comes with a business intelligence or BI platform or BI that enables educated business choices and employee exclusion for improved accuracy for your company. This allows you to monitor your company's growth in a single location and, at the same time, access advanced and user-friendly reports for analyzing your whole business processes.
Key Services and Advantages
Simple to set up
It examines your consumer traffic
With a BI platform for simple cloud reporting
Can help analyze the relationship between weather and transaction status
Notifies you by email when you hit a certain number of visitors.
Gives insights on the effectiveness of marketing initiatives
#5 GetDor
GetDor people counter is the first thermal sensing, battery-powered gadget for measuring foot traffic in the industry. Using GetDor's people counting method, you can comprehensively understand in-store visitation, peak hours, conversion rates, and marketing success for your company.
Dor is more than a counting software. It also provides a thorough hourly report on client satisfaction and maintains several retail stores in real time.
Dor allows hundreds of companies of all sizes to view and understand what their foot traffic tells them through its simple yet powerful data visualization tool. This leverages actionable insights to drive growth and surpass consumer expectations.
Now, back to the thermal foot traffic meter. This first-of-its-kind feature offers all the raw data you need to make smart, data-driven business decisions that increase revenue and profitability.
In general, Dor aims to make your company's health as transparent as possible. And they do this by presenting, collecting, and letting you manage physical-world data in your own ways.
Key Services and Advantages
Simple to set up
Provides innovative people counting software and hardware
Known as the world's first battery-powered thermal people counter
Transforms raw data into useful insights and recommendations to help you optimize your business operations
Best People Counter in 2022
By now, we can all agree that manually counting people is simply tiresome and inaccurate, particularly due to its repetitive nature. It is also inefficient for your employee to count customers and prospects instead of doinh other things that a person could have done. Let's leave it to the machines, then.
With the best technology and solutions, you don't have to interfere manually by using people counting software. From there, you can even draw information from all the reliable data it generates in only a few simple steps.
For that, it's best to use those that are widely perceived as successful and effective in its industry. Camlytics and SMS Store Traffic are some of them, with both products and services ready at your own disposal.
But feel free to also look into other people counter-solutions to better understand the significance and fundamentals of foot traffic and how it greatly assists your business operations.
