Snapchat is releasing a new "Shared Stories" feature that is aimed to ensure an expansive collaboration and sharing of memories for its users on the app. This will also be in line with the app's "Custom Stories" Feature, which enables users to create stories that people can view and contribute to it if they are added.
Friends of a Friend
With the addition of this new Shared Stories feature, users that were added to a group can include their friends as well to ensure that the "whole soccer team, camp squad, or group of coworkers to get in on the fun," according to Snapchat's statement.
To create a Shared Story, you must head to your profile and select the new story option to click "Shared Story." The rules for stories on Snapchat will still be retained, which means that Snaps sent to a Shared Story will be automatically deleted after 24 hours.
But the great thing about this new feature is that unlike regularly shared snaps, there will be a chat component for Shared Stories. Snapchat said in a blog post that the content moderation for these stories will rely on a combination of automatic language detection and community review tools.
Furthermore, the app will also be notifying users who have joined a Shared Story with an account they have blocked. The social media platform said that this is necessary to ensure that users remain in control of the people who can access their content within the app.
Snap said that introducing these new stories could be a new way for Snapchatters "to build a community around the content they love to snap."
"With this next generation Story, we're hoping to help Snapchatters turn shared moments into shared memories," Snap wrote in their blog post.
More Features to Come
This new feature was released after Snap's Partner Summit, where the company revealed more features to come for the app. Among those new features is the "Director Mode" which will serve as easier access to the app's native creative tools for videos on its platform, including the Spotlight feature.
Additionally, Snap also announced several new initiatives that will employ its AR technology to help with online shopping. The app will particularly use the technology for its in-app feature called "Dress Up" - a visual try-on of clothes thanks to AR Fashion.
The company also announced earlier this month that they have partnered with video messaging Cameo to launch more snap original series and a new ad format to boost the viewership of content partners.
Snap's CEO Evan Spiegel recently wrote in an internal memo that the company will be missing its revenue goals this quarter and decrease its pace of hiring, citing the reason that Snap is growing more slowly than expected because of the current economic state.
According to a report by Tech Crunch, Spiegel said in Snap's last quarter's earnings that its revenue suffered from inflation, including the impact of Russia's invasion of Ukraine.
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This article is owned by Tech Times
Written by Joaquin Victor Tacla
