Grubhub, a famous food delivery app, will now offer on-demand convenience delivery nationwide. The offering is called Grubhub Goods, and it offers convenient delivery from more than 3,000 locations.
Grubhub Goods Offer Service Nationwide
On Feb.15, the food delivery app collaborated with 7-Eleven. The expansion of the service follows a pilot in New York of more than a dozen Grubhub Goods locations offered with 7-Eleven, according to TechCrunch.
The Grubhub Goods locations with 7-Eleven feature several convenience items like food, beverages, personal care products, and more.
Kyle Goings, the director of growth and new verticals at Grubhub, said in a statement that diners have come to expect more choices when they use the app, including convenience options, which the company see as an extension of their marketplace and a way to bring more value to the whole ecosystem of Grubhub.
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Grubhub has been working with 7-Eleven for years to offer their locations on the company's marketplace, and it only makes sense that they team up with the convenience leader again and bring their expertise and scale to Grubhub Goods.
Goings added that with 7-Eleven, they will make it easier for diners to order convenience items and satisfy any quick cravings via the Grubhub app.
The food delivery company says it sees a massive opportunity in expanding the service as teaming up with 7-Eleven can give their customers more reason to order from the app.
Grubhub is not the only food delivery company that has a convenience offering. In 2020, Doordash introduced DashMart, a digital convenience store channel, according to Bloomberg.
DashMart offers household items and other items that you will find at a convenience store.
However, what Doordash offers is different from what Grubhub offers because Dashmarts are considered micro-fulfillment centers with more than 2,000 items where its warehouse associates prepare the orders, and the delivery workers collect them and deliver them to the customer.
Last year, Grubhub teamed up with Yandex to deliver food to college students on campuses via robots.
The expansion of Grubhub also came after New York passed six laws to protect Grubhub drivers and Uber Eats drivers from harassment.
Grubhub's Acquisition
Grubhub's announcement today comes eight months after Just Eat Takeaway bought Grubhub in an all-share deal for a total of $7.3 billion, according to APEX Insight.
On Feb. 8, Just Eat announced that it plans to delist shares from the Nasdaq stock exchange in order to divest Grubhub.
Just Eat's Grubhub said that the delisting is a cost reduction measure that the company is looking into several strategies for the future of Grubhub.
Jitse Groen, the founder of Just Eat Takeaway, said that they have to get into a market position such as they have in the Netherlands so that they can earn money. He added that there had been several discussions with people in the United States about Grubhub.
Groen spoke to Reuters this week, and he denied that the move with the Nasdaq was connected to plans to divest.
The firm has been looking into expanding to grocery delivery, with a pilot delivering groceries from five of Asda's supermarkets in the United Kingdom.
Before this, Groen had said that there was not any money to be made in groceries, but he seems to be following the market with rivals Uber and Deliveroo expanding into that market.
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Written by Sophie Webster
