The Amazon Prime Video app is now available for download again after briefly disappearing from Apple's App Store last week due to a glitch.
A spokesperson from the company announced that the technical problem that caused Prime Video to vanish from the marketplace has finally been fixed.
"Earlier today, there was a technical glitch that impacted the Prime Video app on iOS and tvOS devices," the Amazon representative said.
"The issue has been resolved, and the Prime Video app is now once again available in the App Store."
The incident appeared to have been an isolated case, and no other Amazon apps were affected by the reported problem.
Streaming Wars Starting To Heat Up?
While it's still unclear what exactly caused the technical glitch that removed Prime Video from the App Store, observers believe it might be an indication of the ongoing video streaming wars between some of the biggest tech and media companies around.
Services that used to play well with other companies are now reportedly drawing sharper lines and distancing themselves from their competitors.
One such example is Disney, which recently announced that it will no longer run Netflix ads on its TV channels and digital services. The company is set to launch its own Disney-branded video streaming service that will directly compete against Netflix.
For its part, Netflix has stopped offering subscriptions through the App Store. Its official app is still available for iPhone and other Apple device users, but it's not part of the Apple TV app.
There's also the Disney-Amazon feud that began after the Jeff Bezos-owned company said it doesn't have plans to carry the upcoming Disney+ app on any of its streaming devices such as the Fire TV box. The Disney app is expected to compete directly against Amazon's existing video streaming services.
Amazon and Google were also locked in a bitter contest over the past couple of years over the implementation of the YouTube and Prime Video apps on their respective devices.
The feud supposedly began after Amazon refused to carry several of Google's products, including Chromecast, Nest, and Google Home, on its devices. Google responded by pulling its official YouTube support from all Echo Show devices.
This tit-for-tat strategy between Amazon and Google only ended in April, after both companies decided to reinstate their services on each other's product offerings.
However, their current agreement doesn't include returning YouTube support to Amazon's Echo Show. This leaves Echo Show users to still rely on their device's built-in web browser to access YouTube.
Apple TV App And TV+ Video Service On Other Devices
Despite the building contention between video streaming services, some companies are at least trying to take a more pragmatic approach to their rivalries.
Apple, for instance, revealed that it will offer its TV app and TV+ video service on other devices made by other hardware manufacturers, including Amazon, Roku, and Samsung.
The decision to make Apple services more accessible to competitors' devices came as a surprise to many observes, given that the company was always reluctant to do so in previous years.
This may have been a reflection of big changes in Apple's own corporate strategy, from merely selling iPhones and other devices to offering Apple-branded services as well. The more devices it could put its services on, the better it would be for the company.
