YouTube and Amazon take their partnership a step further with the integration of YouTube TV on Amazon's Fire TV devices.
After years of fierce rivalry, YouTube's parent company Google and Amazon agreed on a truce earlier this year. The two tech companies made a deal to bring each other's streaming apps on the other's platforms, which initially involved releasing YouTube on Fire TV devices and Prime Video on Chromecast and Android TV.
Now, Amazon took to its official blog to announce that YouTube TV will also be available on the Fire TV devices as well as Fire TV-powered televisions.
"We heard your feedback, and are so excited to bring the YouTube TV to Fire TV customers in the US, providing more ways to enjoy live TV on Fire TV," Michael Polin of Fire TV Product Marketing wrote on the blog post.
YouTube TV Finds A New Platform
YouTube TV is a live television streaming service that not only provides users with video streaming, but also unlimited cloud DVR storage space. Each household can have up to six accounts, so that each individual get their own private DVR collection and customized recommendations.
With YouTube TV on Fire TV devices, Amazon users gain unlimited access to more than 70 channels that include a wide range of local networks, cable channels, and on-demand programming.
Amazon Fire TV Devices Compatible With YouTube TV
Nearly all Amazon Fire TV devices can be used to access the YouTube TV app: Fire TV Stick 2nd Gen, Fire TV Stick 4K, and the all-new Fire TV Cube. It's also compatible with all Toshiba, Insignia, Element, and Westinghouse Fire TV Edition smart TVs as well as some previous generation devices such as Fire TV Cube 1st Gen, Fire TV 2nd Gen, Fire TV 3rd Gen - Pendant Design.
YouTube TV is not compatible with Fire TV Stick 1st Gen and Fire TV 1st Gen.
Putting An End To Rivalry
Google and Amazon's continuing partnership indicates that the two major companies are putting its rivalry behind them.
Before the pair patched things up, Tech Crunch noted that they were making things challenging for their client base, which often overlapped. During the peak of their rivalry, Google and Amazon both attempted to ban the other's access to their websites.
As a result, Roku, a more neutral rival of the two, ended up being the most popular streaming platform in the United States.
