Apple announced a new campaign in honor of World AIDS Day 2014. Held on December 1, Apple is expanding its World AIDS Day efforts to include a new two-week campaign that will be the "biggest fundraising push yet with the participation of Apple's retail and online stores."
Apple will donate a portion of its holiday sales, as well as proceeds from special edition "Apps for (RED)" to the (RED) foundation's Global Fund.
Apple began its fight against the deadly virus in 2006 when it partnered with Bono's PRODUCT (RED) charity. The company donated $10 for every (RED) iPod Nano sold. According to Bono, Apple has helped (RED) donate $75 million and counting to the Global Fund to fight AIDS.
"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give," Apple CEO Tim Cook said.
On Black Friday, Apple will give customers (RED) iTunes gift cards with purchase of an iPhone, iPad, Mac, iPod, Apple TV, or Apple Beats. Gift cards will be limited to two per household for those buying iPhone 6 or 6 Plus.
Further extending the gift of giving, Apple will donate a portion of sales made both in retail stores and online on both Black Friday and Cyber Monday, the two biggest shopping days of the year.
Apple will also offer about two dozen apps, including FIFA 14, Angry Birds, Clash of Clans, Cut the Rope 2 and GarageBand that feature exclusive (RED) content. For example, users in Kim Kardashian: Hollywood will be able to use (RED) products including Beats headphones. Star Walk 2 users will be able to learn more about Mars with a new RED planet feature.
These special edition apps will be available in a separate section in the App Store from Monday, Nov. 24 to Sunday, Dec. 7, and all proceeds will go to Global Fund.
