LG may have waited too long before it released the LG G6, unveiled in February at MWC 2017, pushing the company's latest device into a market where it will likely be overshadowed by the Samsung Galaxy S8.
The LG G6 is definitely an improvement to its predecessor, the modular and confusing LG G5, but its specifications and features might not be enough to attract potential customers away from Samsung's latest flagship smartphone.
The LG G6 vs. Samsung Galaxy S8
In a comparison of specifications and features between the LG G6 and the Samsung Galaxy S8, it was evident that Samsung's device is simply better than LG's latest entry into the high-end smartphone market.
The LG G6 is powered by Qualcomm's Snapdragon 821, which is ancient compared to the Snapdragon 835 that will be found in the Galaxy S8. In addition, the LG G6 also has a smaller screen, lower pixel density, and smaller internal storage space.
Perhaps even more important in the comparison between the LG G6 and the Samsung Galaxy S8 is the price tag. Both devices will cost about $700, which means that customers who choose to purchase the LG G6 are paying roughly the same amount for a smartphone that does less than the Samsung Galaxy S8. The price of the LG G6 is more or less $700 while Samsung Galaxy S8 is a bit more than $700, but the small price difference is negligible compared to the upgrade from Snapdragon 821 to Snapdragon 835.
Wrong Timing For The LG G6
LG unveiled the LG G6 in late February, a month before Samsung announced the Galaxy S8 and Galaxy S8 Plus in late March. LG's smartphone started shipping at around the same time, which seems to be a case of wrong timing for the LG G6.
The LG G6 may have spent too much time in its pre-release stage, and now, with the Galaxy S8 announced and set to be released on April 21, the window before it will get overshadowed by the more powerful device is rapidly closing.
LG could have announced the LG G6 earlier and started selling the device before Samsung announce the Galaxy S8. By then, loyal LG users will have already purchased the smartphone, and it could have already created a user community that recommends the LG G6 to potential customers.
Of course, all of this is in retrospect, as without an official announcement yet on the specifications of Samsung's Galaxy S8, there was no sure way to know that the device will be that much better than the LG G6. But then again, this is Samsung that we are talking about, and customers knew amid the swirling rumors that the Galaxy S8 is being primed as an immensely impressive device to help Samsung recover from the embarrassing Galaxy Note 7 fiasco.
LG was likewise looking to bounce back from the gimmick-filled LG G5, and in a vacuum, the LG G6 is a very capable smartphone. However, in a market where "capable" is far from being the best, Samsung's Galaxy S8 will likely take away all the spotlight from the LG G6.