From scanning items at checkout line to overnight sensation, Alex, a good-looking Target employee (or so the internet thought), took the social media world by storm when a seemingly candid photo of him busy at work made the rounds and turned him into a meme superstar.
But the whole story, as it turned out, was a publicity stunt by a new Tech startup. Breakr, that claims to have set up the whole thing to get the #alexfromtarget hashtag to go viral, calling it one of the "most amazing social media experiments ever."
Alex, a teen who seemingly worked at Target, had a picture uploaded by a Twitter user at 12:05 p.m. on Nov. 2. From there, the image took on a life of its own, being shared, reposted, edited, and liked by thousands of his newfound fans all over the interwebs.
