A fitness tech startup has launched what it calls the first 3D Fitness Tracker in the world, which scans the entire body using a mirror and a scale and then captures weight and accurate measurements. The information helps one calculate body fat percentage and shows whether those gym sessions are paying off – despite not losing weight.
The Naked 3D Fitness Tracker of Silicon Valley-based Naked Labs boasts a 63-inch tall mirror, an Intel Atom quad-core processor, an Intel RealSense depth-sensing camera, Wi-Fi and Bluetooth, a 14.5-inch turntable doubling as a scale, and a companion mobile app.
For Naked Labs CEO and co-founder Farhad Farahbakhshian, the goal is to provide more accurate fitness results than what can be seen on a traditional scale or mirror.
"We believe the only fitness metric worth tracking is progress. With the Naked 3D Fitness Tracker, people can immediately see how and where their bodies are changing," he says of the product, which is now available for preorder at $499 each.
This 3D fitness tracker is targeting people from all fitness levels and with different goals, such as bodybuilders who want to increase muscle mass, weight loss participants, and even pregnant women who acted as beta users to see how their pregnancy changed their bodies.
Stepping on the Naked turntable activates the 3D scanner. The turntable then rotates the user a full 360 degrees in 20 seconds, producing a 3D scan of the body. The information is automatically transmitted to the app, where one can view herself in 3D imaging whether on an iPhone or Android smartphone or tablet.
Apart from extracting body measurements, weight, and body fat percentage, the 3D fitness tracker features a heat map showing body geometry over time periods, with significant changes emphasized through varying colors to note where muscle is being gained — or fat is being lost.
A custom timelapse, too, will inform of body changes for when one is training for a marathon or sports event, bulks up with added muscle, or goes through a pregnancy.
Farahbakhshian, an electrical engineer who designed chips at Maxim Integrated Circuits for a decade, is also a fitness enthusiast and taught spinning classes at the gym. He said they wanted to create something for people who are going to the gym and seeking tangible results — but were dropping out of their fitness programs when they couldn’t lose weight after weeks.
“I found people who saw physical progress would stick to a regimen and a diet. Those who worked hard and did not see it would not stay,” he tells Venture Beat.
Currently employing 10 persons, Naked Labs was founded last year and raised a multimillion-dollar seed round from New Enterprise Associates and other entities, and is now amid raising a round. Competing scanners found at many gyms today fetch over $10,000 each.
March 2017 is the estimated shipping month for this product.
