T-Mobile is stepping up its Binge On program a notch, adding new partners in its list and bestowing new options for video providers.
YouTube and Google Play Movies, which are Google-owned content providers, have finally participated on T-Mobile's program after initially being against it. They join other companies in the likes of Red Bull TV, Discovery GO, KlowdTV, Fox Business, Baeble Music, ESNE TV, and FilmOn.TV.
This means users of these newly added services are now able to watch videos without using their high-speed data.
To date, customers of T-Mobile now have more than 50 services to stream content from without having to worry about using up all their data allowance.
"The facts are clear – Binge On is a runaway hit, and adding these services is just huge!" says John Legere, T-Mobile's president and chief executive. "Now, T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data."
Options For Video Providers
Another significant announcement T-Mobile shares is that it is also giving video streaming providers added options to choose how Binge On's video optimization is going to apply to their specific content.
Video providers are now able to have their video content stream at "native resolutions," which include "ultra HD and beyond." However, do note that this is going to use up "customers' high-speed data transfer."
The carrier is also working with providers so to give them the chance to manage their video stream.
T-Mobile says that the provider is going to automatically stream a mobile-optimized content once a consumer with Binge On activated starts watching videos.
Google has published a separate blogpost confirming that it is changing its mind about the Binge On program.
"[I]f you're a T-Mobile user with Binge On enabled, when you watch YouTube or a movie or TV show on Google Play, it won't count against your data cap," it writes. "We hope our users enjoy this new option."
When T-Mobile first launched this program way back in November, there were only 24 services on the list, such as Hulu, Netflix, HBO and more.
