Marvel Comics announced on March 2 that, beginning March 3, it will showcase its female heroes both in its comic books and games as part of its "Women of Power" initiative in relation to the celebration of "Women's History Month." Prepare for Downloadable Content (DLC) featuring new characters and content in its games across platforms.
The "Women's History Month" is an annual celebration of the achievement of women, which were previously ignored by society and, as such, the theme for 2016 is "Working to Form a More Perfect Union: Honoring Women in Public Service and Government." The theme is actually perfect for the female superheroes since saving their towns, cities and even the world is a huge public service which most of them do pro bono.
However, don't expect to only see heroines because female villains are powerful in their own right and deserves some attention as well.
"Marvel's 'Women of Power' event celebrates some of the most popular heroes and villains in the Marvel Universe, bringing them together in a unique way for the first time," Marvel Executive Vice President and General Manager Peter Phillips said.
Marvel plans to roll out the additional content in its mobile, handheld, console and PC games and it is promising exciting events throughout the month across all those gaming platforms.
The LEGO Marvel's Avengers game for handheld devices and consoles will allow players to unlock more than 100 characters in its planned DLC release for March.
The mobile games Marvel Avengers Academy and Marvel Future Fight will unlock new female superheroes who can engage in the action during a special event in the respective games.
The match-3 game Marvel Puzzle Quest will feature new variant covers which will also be featured in the actual Marvel comic books.
Spider-Man Unlimited will unlock various Spider-women characters including Silk during a special event and Marvel Heroes 2016 will allow players to team up with Rescue and unlock a special costume for American Dream.
"We're trying to find unique ways to do that in a way that is more about showcasing and celebrating these characters more than anything else," Director of Content and Character Development Sana Amanat explained.
"[The] Women of Power event is a culmination of what's been going on at Marvel and sort of the organic growth of their Women of Marvel movement from the podcast to different events," Marvel Games Creative Director Bill Rosemann said.
