The iPhone 6s and iPhone 6s Plus boast one of the best cameras in the business and Apple is known to aggressively promote the smartphone's superior camera capabilities.
But what happens when the company's CEO commits a PR blunder that is definitely unexpected from the Apple head honcho? Social media wrath!
That's exactly what Tim Cook discovered when a blurry image he took at the Super Bowl 50 and naively posted on the microblogging site offset a chain of nasty Twitter reactions.
In an impulsive moment, Cook tweeted a photo of the playground taken using his iPhone. The photograph captured the celebratory moments of the Denver Broncos' win over the Carolina Panthers at the Super Bowl 50.
However, the image posted by Cook was extremely blurry.
Within minutes of it being uploaded, the image sparked a social media uproar, with Twitter users taking jibes at the Apple CEO for the blurry image. The unforgiving tweets ridiculed Cook and someone even asked him to "try using a Samsung phone for a better pic!"
Here are some of the other reactions on Twitter:
"bruh that's the best photo you could take?" asked Joe Eich.
"was that taken from an iphone? Jeez I hope not Tim," said Mark Freeman.
"I believe you took this photo without wearing your glasses," ribbed Loai.
The jibes kept coming as Twitter users questioned the capabilities of the iPhone and passed tongue-in-cheek remarks that Cook may have used the iPhone 7 for taking the photo.
Cook, however, can take solace in the fact that he was not only one to have committed a faux pas. Actress Taraji P. Henson also made a major Super Bowl slip-up when she enthusiastically tweeted that during the half-time show, she was watching Maroon 5 when in fact it was Coldplay in front of her.
The online ribbing may have gotten to Cook, as the Apple CEO shared a different picture from the Super Bowl on Twitter - one which was not out of focus - possibly to redeem himself.