Despite accusations of throttling, it looks like T-Mobile is not only commencing with its Binge On feature, but expanding it. The company released the results of a survey that included the responses of its customers (or, as per T-Mobile jargon, "Un-carriers"), declaring the data-saver an unmitigated success.
According to T-Mobile, Binge On (which lets users stream video without eating up their data) has propelled Un-carriers to watch twice as much video as they usually would, including content from streaming services like Netflix, HBO Now, Hulu, Showtime, Starz and WatchESPN. To draw in more users, the network has also added providers like Amazon Video, Fox News, Univision NOW and the WWE Network to its roster.
"Binge On is our most disruptive Un-carrier move yet. It has literally changed the way millions of people are watching video — they're watching more, more than twice as much as before, and most importantly, they're watching without worrying about bigger bills or surprise overages," alleged T-Mobile president, CEO and Batman enthusiast John Legere of the service in an official statement released by the service provider. "Binge On is the Un-carrier solution to satisfy Americans' growing appetite for mobile video — and the facts are telling us that customers love it!"
Here are some of the other results, as published by T-Mobile:
"– Customers with limited high-speed data who qualify for free Binge On streaming are watching more than twice as many hours per day from free services than before.
– One major video service, included in the list of services that stream without eating up your data, is seeing a 79 percent jump in daily viewers.
– Another major video service, not yet included in the Binge On list of free services, is seeing customers watch 33 percent more hours than before, thanks to Binge On optimization providing up to three times more video from their data plan.
– Since launching Binge On, T-Mobile customers have streamed 34 petabytes for free. That's 34 million gigabytes — the equivalent of more than 109 million episodes of Game of Thrones at DVD quality (480p)!"
While T-Mobile and Legere continue to amass critics of the service — including the Electric Frontier Foundation — it looks like Binge On might be here to stay (for T-Mobile customers, at least).
Source: T-Mobile
