You don't have to melt your own clocks for an IRL experience of a painting by Salvador Dali — all you need is a virtual reality headset.
The Dali Museum, located in St. Petersburg, Fla., has a new exhibit in the works set to open on Saturday, Jan. 23, which will let visitors step inside a VR-rendered painting. Named "Disney and Dalí: Architects of the Imagination," the display attempts to show the influential synthesis between the artist and the entertainment conglomerate. It will showcase infamous dreamscapes like "Weaning of Furniture Nutrition," "Lobster Telephone," and "First Cylindric Chromo-Hologram Portrait of Alice Cooper's Brain."
The forces behind the project are Sam Luchini and Roger Baran, creative directors of the agency Goodby Silverstein & Partners. Both Baran and Luchini are responsible for the employment of VR, which marks one of the rare instances wherein museum-goers can use VR to step into the painting that they are staring at — a painting that never directly intended the incorporation of a VR experience in general.
According to the duo, the exhibit was inspired by Oculus Rift; subsequently, the agency heads then tossed the idea over to Disney. The exhibit runs through June 12.
"They realized this exhibit would be a good opportunity to try and showcase a VR experience," Luchini said in an interview with Fast Co.Create. "This is particularly true since Dali and Disney partnered together when making the short animated film Destino and individually were always looking to new ways to explore the intersection of innovation and art."
Learn more about the Salvador Dali VR experience and VR in the video clip below.
Via: Fast Co.Create
