HP is calling on the right partner to work on and deliver a new smartwatch line.
On Monday, the tech company announced its partnership with Titan, the fifth-largest watch manufacturer in the world, to launch a range of smartwatches that are "responsive, not intrusive."
"Engineered by HP is reinventing the experience consumers have with everyday accessories by making existing objects smarter through innovative materials, design and technology, to keep people connected to the way they live today," Sridhar Solur, HP's general manager of wearables and smart platforms, said in a company press release.
India's top watchmaker couldn't be more excited to step into the smartwatch space for the first time and with HP.
"As a brand we are known for our design, manufacturing capabilities, innovation and quality. Moreover, our endeavor has been to always provide our consumers with something new. Our entry into the smartwatch market is another step in this direction," S. Ravi Kant, the CEO of Titan's watches and accessories division, said as part of the same release. "Engineered by HP and Titan make a formidable duo with each lending the other a new dimension, resulting in smart timepieces designed with today's discerning consumer in mind."
With HP's reputable tech savvy and Titan already being a force in the watch industry — selling over 15 million timepieces worldwide annually — this collaboration makes perfect sense.
According to Titan, the joint line of smartwatches could impact the market as soon as this year.
